LINZ AM RHEIN, Germany, Feb. 5, 2026 — The first new moon of the year on February 17, 2026, signifies the start of the Spring Festival, which will be observed under the Chinese zodiac’s Fire Horse sign. In tribute to this significant event and its profound symbolism, BIRKENSTOCK has developed a unique SPRING FESTIVAL collection that reinvents three of the brand’s signature styles while highlighting the adaptability of each design.
The design draws upon profound emotional and visual elements from the associated cultures, channeling these influences into a unified and captivating aesthetic. The BIRKENSTOCK Spring Festival Special Edition demonstrates the brand’s dedication to excellence, utility, artisanal skill, and precise attention to detail. As with all BIRKENSTOCK creations, this limited collection directly references the brand’s legacy and historical archives. By choosing the BOSTON, ARIZONA, and FLORIDA models, BIRKENSTOCK honors three culturally significant signature silhouettes. Every piece in the SPRING FESTIVAL SPECIAL EDITION showcases a meticulously crafted design with deliberate selections of color, material, and accents that honor the Spring Festival’s symbolic significance while remaining faithful to BIRKENSTOCK’s brand identity.
THREE ICONS IN A LUXURIOUS UPDATE
The lineup begins with the FLORIDA delicate strap sandal in a Full Exquisite version, equipped with the classic BIRKENSTOCK cork-latex footbed. Constructed from glossy leather and embellished with three gold D-buckles, this FLORIDA variation exudes unwavering, opulent elegance. Its hue—a rich, vibrant Zinfandel red—serves as a clear tribute to the Spring Festival.
The distinctive BOSTON edition takes inspiration from the Fire Horse, the zodiac animal for the 2026 Spring Festival. Made from BIRKENSTOCK’s iconic suede leather, the BOSTON continues as the most favored version of the brand’s pioneering closed-toe design. A contrasting black textured hair-on-hide strap honors the wild vitality and elegance of the Fire Horse, presenting a fresh interpretation of the BOSTON in Taupe.
The cloud motif also features as a decorative element in the BIRKENSTOCK Special Edition. Both the BOSTON and ARIZONA models are elevated with a luxurious enhancement characterized by masterful craftsmanship. The base consists of an authentic BIRKENSTOCK half-exquisite footbed covered with high-quality leather, combined with an upper made from sophisticated, semi-matte leather in black or vanilla. The lustrous D-buckles are enhanced by a whimsical, strategically placed gold foil pattern that gracefully incorporates the cloud symbolism into the overall design. The collection is completed with BOSTON and ARIZONA versions in black and rust-red velvet, executed in full exquisite style with large gold buckles.
A CONSTANTLY GROWING PRODUCT UNIVERSE
The BIRKENSTOCK SPRING FESTIVAL collection reaffirms the brand’s steadfast dedication to superior quality and masterful artisanship—principles fundamentally connected to its foundational values of heritage and utility, grounded in the mission to allow every person to walk naturally as intended. This applies not just at the start of a new lunar cycle, but continuously throughout the year. This objective remains intertwined with BIRKENSTOCK’s persistent commitment to preserving and expanding an archive built upon more than 250 years of footwear tradition and orthopedic knowledge—an archive encompassing over 700 models that now welcomes another exceptional entry with the SPRING FESTIVAL edition.
INFORMATION FOR EDITORIAL TEAMS
Campaign Visuals SPRING FESTIVAL EDITION:
Product Still Life Photography SPRING FESTIVAL EDITION:
Creative Product Photography SPRING FESTIVAL EDITION:
Campaign Video SPRING FESTIVAL EDITION:
ARIZONA + BOSTON, Velvet Full Exquisite, black + rust red: 2249 CNY
FLORIDA D-Buckle Full Exquisite, zinfandel: 1999 CNY
BOSTON Taupe with textured hair-on-hide strap in black: 1599 CNY
ARIZONA Half Exquisite Cloud Paint, black and vanilla: 1349 CNY
BOSTON Half Exquisite Cloud Paint, black: 1599 CNY
Sizes: 36 – 48
Exclusively available at * and chosen retail partners*
*in Vietnam, China, Hong Kong, Thailand, Indonesia, Singapore, Malaysia, Taiwan, and Cambodia.
ABOUT BIRKENSTOCK
BIRKENSTOCK is a worldwide brand that welcomes all consumers irrespective of location, gender, age, or income, and is dedicated to a distinct mission—preserving foot health. Firmly grounded in research on human foot biomechanics and built upon a family shoemaking heritage dating to 1774, BIRKENSTOCK stands as a timeless ‘super brand’ with a brand scope that crosses product categories and spans from accessible to premium price levels, meeting the increasing demand for mindful and dynamic living. Utility, excellence, and heritage form the central tenets of this lifestyle brand, which offers products across footwear, sleep systems, and natural cosmetics categories. BIRKENSTOCK invented the footbed and has pioneered the concept of walking naturally as nature designed (“Naturgewolltes Gehen”).
Employing approximately 6,200 people globally, BIRKENSTOCK believes that the manufacturing process is as important as the final product. To uphold these quality benchmarks, the Group maintains a vertically integrated production facility and manufactures all footbeds in Germany. Furthermore, BIRKENSTOCK assembles more than 95% of its products in Germany and procures over 90% of its materials and components from Europe. All raw materials are handled according to the industry’s most stringent environmental and social criteria. BIRKENSTOCK runs cutting-edge scientific laboratories for materials testing.
Based in Linz am Rhein, the BIRKENSTOCK Group also runs proprietary sales offices in the United States, Canada, Brazil, Japan, South Korea, Denmark, Poland, Switzerland, Sweden, Spain, the United Kingdom, France, Norway, the Netherlands, Dubai, Singapore, and India.
Birkenstock Group B.V. & Co. KG
Burg Ockenfels, Linz am Rhein, Germany
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