(AsiaGameHub) –   The extended multi-year collaboration brings 3D shot tracking, micro-betting options, and live UFC strike analytics to bettors in the United States.

Press release.- Sportradar AG has announced the expansion of its long-term agreement with Hard Rock Bet, incorporating official data and odds from the PGA TOUR and Ultimate Fighting Championship (UFC), alongside improved in-play wagering features for its U.S. platform.

Users of the Hard Rock Bet Sportsbook will now have access to new live betting options for the PGA TOUR—rights secured by Sportradar via its acquisition of IMG ARENA—such as dynamic micro markets for hole winners and hole scores. These offerings are supported by sophisticated visual tools aimed at elevating the live betting experience, including a real-time leaderboard with play-by-play updates, 3D shot tracking for every hole, and automated round-by-round insights.

Regarding UFC events, Hard Rock Bet customers will now enjoy a wider selection of in-play micro markets, covering metrics like strikes landed and attempted, as well as takedowns. These are paired with a live match tracker that provides in-fight statistics, official branding, and fighter imagery to foster a more engaging, data-rich experience for fans.

Through this deal, Sportradar remains a key provider for Hard Rock Bet, supplying a diverse range of betting markets and real-time solutions, such as live match trackers, APIs, and an extensive audiovisual portfolio covering over 700,000 annual events across major sports leagues.

Eduard Blonk, CCO at Sportradar, stated: “We are delivering the full breadth of our official data, odds, and AV portfolio to Hard Rock Bet users. Integrating our recently acquired PGA TOUR and UFC content enables operators to provide more active in-play betting opportunities and increase fan involvement. We are eager to continue our partnership to improve the live sports experience for Hard Rock Bet customers throughout North America.”

Mike Primeaux, executive managing director and COO at Hard Rock Digital, remarked: “By further incorporating Sportradar’s content, we are providing our players with additional ways to interact with the action on our highly-rated app. This collaboration bolsters the unique experience offered by Hard Rock Bet and aligns with our objective of providing a streamlined, personalized journey that keeps fans engaged with the events they value most.”