LOS ANGELES, Dec. 1, 2025 — “All Access with Andy Garcia” will feature an insightful segment emphasizing how deliberate brand development is reshaping the fresh produce industry. The program collaborated with Pinnacle Fresh Pty Ltd to document the inventive methods being utilized to position wholesome fruits as culturally significant, desirable purchases for contemporary consumers, transcending simple commodity transactions.
Set for filming in 2026, a new installment of “All Access with Andy Garcia” will offer Public Television viewers an educational examination of Pinnacle Fresh’s global supply chain and marketing strategies. This feature will detail the company’s successful application of imaginative storytelling and seasonal campaigns to foster a deeper connection between consumers and the food they consume. The segment will specifically cover Pinnacle Fresh’s comprehensive approach, which includes the creation of unique, themed packaging, the introduction of brand personalities (such as the Dracula Citrus mascot), and the strategic utilization of major retail alliances to ensure widespread availability and consistent quality. This focus provides a practical understanding of how agricultural enterprises are adapting to a market where consumers seek both nutritional benefits and an engaging buying experience. The program stresses that this brand innovation directly supports and elevates the dedication and expertise of growers worldwide, aligning their achievements with consumer enthusiasm.
“At Pinnacle Fresh, we believe fruit should be more than a commodity — it should be an experience. By weaving cultural storytelling into our brands, we connect growers hard work with consumer excitement, making healthy choices both meaningful and memorable. All Access with Andy Garcia is the perfect platform for us to showcase our story.” – Alf Fabris, Pinnacle Fresh Pty Ltd
The upcoming segment will explore how Pinnacle Fresh employs innovation to address key market trends, such as consumer demand for seasonal food experiences and healthier snack options for children. Using the Dracula Citrus blood orange campaign as a prime example, the segment illustrates how a Halloween theme transforms a product, boosting its appeal and driving sales during a crucial period for families. This case study will elucidate the process of converting fruit into a “lifestyle product” through visual attractiveness and an accessible narrative.
The program will also investigate Pinnacle Fresh’s commitment to diversification, noting the expansion of the Dracula Citrus line into multiple Stock Keeping Units (SKUs), such as branded mandarins, Navel Oranges, and Dracula Blood Orange Juice, a strategic move to extend market presence from three to seven months annually. Furthermore, the segment addresses the company’s proactive stance on contemporary industry issues, including investments in sustainable packaging and the ongoing development of a resilient global distribution network to navigate challenges like trade tariffs and climate-related impacts on crop yields.
By emphasizing the nutritional advantages of their fruits, such as the high Vitamin C and antioxidant content in blood oranges and mandarins, Pinnacle Fresh is actively positioning Dracula Citrus as a choice that bolsters immunity and overall wellness, aligning with current consumer health priorities.
About “All Access with Andy Garcia”: “All Access with Andy Garcia” is a Public Television program dedicated to showcasing the stories behind innovative companies and their contributions to various sectors. Hosted by the acclaimed actor Andy Garcia, the program provides insightful and engaging content designed to inform and inspire a wide audience. Learn more at:
About Pinnacle Fresh Pty Ltd: Pinnacle Fresh Pty Ltd is a fresh produce company specializing in the global marketing, distribution, and supply of high-quality fruits, including innovative branded products like Dracula Citrus. The company focuses on bridging the gap between committed growers and international consumers through strategic partnerships, creative branding, and sophisticated logistics, aiming to make healthy eating fun and culturally relevant. Learn more at:
SOURCE All Access