MEXICO CITY, Sept. 11, 2024 — Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced its entry into the Mexican market. This strategic move highlights Amagi’s commitment to global growth and underscores its belief in the immense potential of the Latin American media and entertainment landscape.

Amagi also announced the appointment of Miriam Rios as the Director of Account Management, leading its sales efforts in Mexico. With a distinguished track record in Sales Advertising and Commercial Intelligence for linear and nonlinear video, having worked for ad tech, Pay TV, and Media Agencies, Miriam will be a crucial figure in establishing a presence, building strong partnerships, and driving business growth for the region at Amagi.

With the rapid development of digital technologies in Mexico’s media and entertainment scene, the opportunities for Amagi are substantial. The company aims to provide broadcasters and content owners with a competitive edge in delivering rich viewing experiences to audiences in Mexico, leveraging deep industry expertise and a cutting-edge cloud-based platform.

“Mexico is a highly dynamic market with a thriving media ecosystem,” says Ronaldo Dias, Sales Director, Hispanic Americas at Amagi. “We are excited to bring our unique solutions to this market and help our partners unlock new revenue streams and reach wider audiences. With Miriam at the helm, I am confident we can build a strong presence in Mexico.”

“I am thrilled to join Amagi and lead our expansion into Mexico. The country’s media landscape is ripe for transformation, and Amagi is uniquely positioned to drive this change. I look forward to collaborating with local partners and clients to help them achieve their goals,” said Miriam Rios, Director, Account Management, Amagi.

Amagi has made significant strides in the Latin American market through its presence in Brazil. Their flagship products, such as Amagi CLOUDPORT, Amagi DYNAMIC, and Amagi THUNDERSTORM, are powering the operations of numerous leading media companies and broadcasters across the region. Through successful deployments, they have demonstrated their ability to enhance their Latin American clients’ content delivery, monetization, and viewer experience.

Amagi provides a comprehensive suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names, including A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.

Bio: Miriam Rios

Director, Account Management for Amagi

With over 15 years of experience in the advertising, media, and entertainment industries, Miriam Rios is an innovative leader in data-driven strategy and sales conversion. She is currently the Account Director at Amagi for Mexico, where she connects creators, content platforms, and brands with the aim of creating monetization opportunities while ensuring value and high levels of customer satisfaction.

Prior to joining Amagi, Miriam held key positions at several renowned companies, including EXTE, A+E Networks Latin America, Havas Media, and Dentsu. She was responsible for developing research, data, content, and sales strategies that drove growth in capitalizable return on investment. She is known for her ability to identify emerging trends, data, creative ideas, and storytelling, transforming them into easily digestible and understandable products for end customers.

Miriam holds a Bachelor’s degree in Communication Sciences from the National Autonomous University of Mexico and postgraduate degrees in semiotics and urban sociology.

About Amagi

Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute, and monetize live, linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24×7 cloud-managed services, bringing simplicity, advanced automation, and transparency to all broadcast operations. Overall, Amagi supports 800+ content brands, 800+ playout chains, and 5000+ channel deliveries on its platform in over 150 countries. Amagi has a presence in New York, Los Angeles, Toronto, Mexico City, London, Paris, Sydney, Seoul, Singapore, and broadcast operations in New Delhi, and innovation centers in Bengaluru, Zagreb, and Łódź.

Amagi Contact:

Aashish Washikar
Director – Corporate Communications
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