Promotional video lights up iconic screens in major cities worldwide

BEIJING, Sept. 7, 2024 — On September 10, 2024, Hefei, the capital of Anhui province, will host the opening ceremony of the 14th Anhui International Culture and Tourism Festival. The festival serves as a key platform for integrating cultural expression with tourism and fostering international collaboration. This year, it aims to showcase Anhui’s cultural richness and scenic beauty to a global audience through a series of cultural performances and tourism events.

In preparation, Anhui’s culture and tourism officials have strengthened their partnership with CCTV.com, connecting with a vast network that includes over 200 prominent media outlets worldwide, including CGTN, the Associated Press, and digital giants like Yahoo, Facebook, and YouTube. This strategic media collaboration aims to blend traditional broadcasting with digital media, enriching the viewer’s experience by combining in-person activities with online engagement. So far, the festival’s content has generated over 32 million views across these platforms, with CCTV’s comprehensive media network alone attracting over 14 million views and garnering over 300,000 likes.

To expand the appeal of “Beautiful Anhui, Welcoming Guests Worldwide,” the culture and tourism authorities in Anhui are launching a comprehensive series of promotions, both online and offline, designed to boost visibility and engagement. Starting today, they are launching the campaign with dynamic displays on outdoor megascreens in 11 major domestic and international cities, including New York, Beijing, Shanghai, Guangzhou and Shenzhen. These visual invitations beckon travelers from around the globe to discover Anhui’s charm.

In addition to the eye-catching screens, the campaign includes interactive online events on Weibo, featuring exciting prize giveaways that are sure to draw attention. The festivities kick off with a retweet competition running from September 5 to 9, followed by a “Guessing the Screen” that begins on September 10, the day of the festival’s opening ceremony. The engagement deepens with a series of interactive events on large public screens, offering participants the chance to win major awards.

Anhui, with its stunning landscapes and deep cultural roots, extends a heartfelt invitation to travelers worldwide who savor life and beauty. As autumn casts its golden glow, Anhui offers a perfect backdrop for a memorable journey.

SOURCE CCTV.com