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LOS ANGELES, April 28, 2025 — Apex Capital, a private equity firm that invests in consumer businesses throughout the Americas, is pleased to announce it has acquired a majority stake in Juanita’s Foods, a leading US-based producer of authentic Mexican food products. The De La Torre family will maintain a significant equity position and remain involved in the company.
Juanita’s Foods is a well-loved brand with strong ties to the Hispanic community in the United States, and is widely known for its dedication to quality and genuine Mexican flavors.
Through this strategic alliance, Apex Capital intends to bolster Juanita’s growth by respecting its established heritage, working to ensure stability for its workforce and customer base, and encouraging innovation in its product offerings. Juanita’s will continue to prioritize operational excellence, cultural authenticity, and meaningful community involvement.
“We are excited to be partnering with Juanita’s, a brand that strongly connects with Hispanic consumers in the United States and aligns with our core principles,” said Pedro Palma, Managing Partner at Apex Capital. “This investment perfectly fits our strategy of supporting established Hispanic brands with significant growth potential, guided by a focus on operational excellence and the creation of sustainable value.”
Apex Capital is linked to Grupo Mariposa, a food and beverage group that has been in business for over 140 years and operates in 16 countries.
This partnership demonstrates Apex Capital’s wider strategy of investing in leading consumer businesses and expanding them through its unique operational framework. This model utilizes key drivers of value, including commercial acceleration, digital transformation, organizational development, supply chain optimization, and sustainability initiatives — all with the goal of creating value and ensuring lasting growth across its portfolio.
Aaron De La Torre, CEO of Juanita’s Foods, stated: “This partnership reinforces our dedication to expanding Juanita’s into new markets and product categories. Apex Capital offers the required expertise and resources to facilitate our ongoing growth while upholding our commitment to our employees and customers. Together, we will foster long-term value and innovation. Our shared commitment to prioritizing people and honoring our brand’s legacy will be crucial to our future success.”
About Apex Capital
Apex Capital is a private equity firm that concentrates on the consumer sector in the Americas. The firm collaborates with leading businesses to accelerate their expansion, improve their operations, and unlock lasting value. Leveraging the extensive operational knowledge of Grupo Mariposa, Apex Capital employs a unique value-creation framework that activates key levers across digital transformation, commercial execution, organizational development, supply chain optimization, and sustainability. With the backing of over 140 years of consumer operating history through its affiliation with Grupo Mariposa, Apex Capital provides the strategic vision, capabilities, and hands-on approach necessary to scale consumer platforms throughout the Americas.
About Juanita’s Foods
Established in 1946 in Wilmington, California, Juanita’s Foods has been at the forefront of introducing authentic Mexican cuisine to American homes. Over the years, Juanita’s has broadened its product line to include a diverse array of shelf-stable Mexican staples—such as Menudo, Pozole, Hominy, Albondigas, and Nacho Cheese—designed to deliver the rich, homemade flavor of traditional Mexican cooking with the convenience of modern life.
Juanita’s combines tradition with innovation to cater to changing tastes, proudly sharing the flavors of Mexico with families throughout the U.S. and supporting the communities it serves.
For further information please contact
Maria Jose Lobo ()
SOURCE Apex Capital