Apple Announces Enhanced iPad Lineup with Brighter Screens, Faster Chips and New Sizes

Apple (NASDAQ: AAPL) unveiled its latest generation of iPad Pros and Airs on Tuesday, introducing models with faster processors, fresh sizes, and an upgraded display system. This marks the tech giant’s first overhaul of its tablet lineup in over a year. The unveiling, held at Apple’s headquarters in Cupertino, California, follows the company’s recent disclosure of a significant quarterly decline in iPhone sales—the steepest since the onset of the pandemic. This downturn adds pressure on Apple to revitalize its product offerings. Analysts anticipate a more substantial presentation next month during Apple’s annual conference, where the latest versions of its operating systems for iPhones, iPads, and Mac computers are expected to feature enhanced artificial intelligence technology.

The new iPad Pro and iPad Air models come with notable enhancements, accompanied by adjusted pricing. The iPad Pro showcases a sleeker design, an upgraded M4 processor for enhanced performance, expanded storage options, and dual OLED panels for a sharper, more vibrant display. Prices have been revised to align with the added features, with the 11-inch model priced at $999 and the 13-inch model at $1,299.

Meanwhile, the new iPad Air boasts the faster M2 chip, a refreshed design, increased base storage capacity, a 13-inch display option, and a repositioned camera. It now supports the Apple Pencil Pro, a feature previously exclusive to the Pro models. The 11-inch variant is priced at $599, while the new 13-inch model is available for $799.

Additionally, Apple announced a price reduction for its 10th generation iPad, now priced at $349, down from $449.

All these new models will hit stores on May 15, with preorders starting Tuesday.