GameAbove Sports to Have Jersey Patch on Five Key BIG3 Teams
LOS ANGELES, June 13, 2025 — The BIG3 announced today a new national partnership with GameAbove Sports, the sports investment arm of GameAbove, a private global investment firm, and owner of the BIG3’s new Detroit franchise. The partnership will feature the GameAbove logo on the jerseys of five prominent teams: Detroit Amplifiers, Chicago Triplets, Dallas Power, Boston Ball Hogs, and DMV-based Trilogy.
Ice Cube stated, “GameAbove understands the core values of the BIG3: community, opportunity, and basketball. This is a comprehensive partnership both on and off the court. We are delighted to provide GameAbove with this unprecedented national exposure and view this partnership as a crucial step in strengthening community engagement and brand recognition in these five cities. We appreciate GameAbove’s ongoing support of the BIG3’s mission and are excited to elevate our league together.”
The agreement designates GameAbove Sports as an official national partner of the BIG3, with its brand prominently displayed on the front right chest of player jerseys. This partnership is GameAbove Sports’ first venture into basketball activation and highlights its increasing focus on innovation, athlete development, and community-oriented sports initiatives.
Keith J. Stone, Chairman and Co-Founder of the GameAbove brand family, commented, “This jersey patch signifies more than just branding; it’s a statement. The BIG3’s innovative, player-centric approach resonates with GameAbove Sports’ dedication to transforming sports to enhance culture, education, and community. We are thrilled to be part of this movement and to showcase our mission on a national scale.”
GameAbove Sports will leverage the partnership through custom content, in-arena promotions, and athlete collaborations throughout the BIG3 season. The brand will be highlighted across all league platforms and partners, including CBS, VICE TV, and iHeart Media, as well as the BIG3’s extensive social media network.
The broader GameAbove brand has a strong philanthropic history, having donated over $38 million globally to support STEM education, youth mental health, and youth sports development through programs like First Tee and the Australia-based Bruton Basketball Foundation.
As part of the partnership, GameAbove Sports and the BIG3 will also collaborate through the league’s YOUNG3 program to support educational, youth-focused, and athlete development initiatives. This summer, GameAbove Sports’ involvement with the Detroit Amplifiers, the city’s inaugural BIG3 franchise, will serve as a primary example of the partnership in action. The Detroit jerseys are set to debut tomorrow, June 14, 2025, when the Amplifiers play at Allstate Arena in Chicago.
ABOUT BIG3:
The BIG3, the first professional FIREBALL3 league, was founded on January 11, 2017. Conceived by producer, actor, and music icon Ice Cube and entertainment executive Jeff Kwatinetz, the league is player-focused and emphasizes entertainment and innovation. The BIG3 features fast-paced action, allows trash talk, emphasizes defense, and ensures every point counts, whether a 4-point or 3-point shot. Each BIG3 team includes Hall of Famers, icons, trailblazers, and top 3-on-3 players.
The league has been a leader in diversity and opportunity in sports, being the first professional league to implement a mental health policy, promote CBD as a pain management alternative to opioids, hire female coaches for men’s teams, and appoint Hall of Famer Clyde Drexler, a former player, as Commissioner. Amy Trask, a legendary Raider executive, served as the inaugural CEO. In January 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield with the inaugural Ice Cube Impact Award, recognizing his significant community contributions, making him the first non-player to receive this honor. Founders Ice Cube and Jeffrey Kwatinetz aim to improve society through BIG3’s business success, breaking down stereotypes, promoting diversity in sports, creating opportunities for Black, Brown, and female athletes beyond the court, and supporting Black, youth, and basketball communities.
ABOUT GAMEABOVE:
GameAbove is a private global investment company. Brands include GameAbove Sports, GameAbove Entertainment and GameAbove Giving. GameAbove is rooted in philanthropy and dedicated to inspiring greatness through sports, entertainment, technology and youth academies. To learn more, visit . Follow GameAbove on Facebook, Instagram and LinkedIn , X and YouTube .
CONTACT:
BIG3, Hannah Palacios ()
GameAbove, Khalid Walton ()
SOURCE BIG3
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