PANAMA CITY, June 9, 2025 — BingX, a premier global cryptocurrency exchange and Web3 AI firm, is pleased to announce the unveiling of the 2025/26 training kit, signifying its second year as the Official Men’s Training Kit Partner for Chelsea FC. The launch is highlighted by the “Trained on Greatness” campaign, a strong brand message conveyed through a vibrant launch video and a refreshed visual identity. This campaign connects the demanding nature of elite sports with the accuracy and effectiveness of advanced AI trading.
The BingX logo will continue to be prominently featured on Chelsea FC’s official training kit, while the new “Trained on Greatness” campaign emphasizes their shared values. Both teams demonstrate purpose, focus, and intensity in every training session and trading decision. The campaign illustrates how greatness is achieved through discipline, meticulous preparation, and the strategic application of data and technology. BingX and Chelsea FC are united in their commitment to excellence, whether on the field or in the financial markets.
“Trained on Greatness highlights our unwavering dedication to excellence,” stated , Chief Product Officer at BingX. “Success in both sports and trading requires discipline, data analysis, and constant improvement. At BingX, we apply this philosophy to every aspect of our operations, from developing AI-driven trading tools to creating a more user-friendly and secure experience. Looking forward, our product development will focus on enabling users to adapt to market changes, similar to how top athletes adapt to the evolving nature of their sport.”
Since forming a partnership with Chelsea FC in 2024, BingX has utilized the collaboration to explore the synergies between crypto and sports, align with a culture of high performance, and increase engagement with a wider audience. As the partnership progresses, BingX is dedicated to introducing innovative solutions that inspire traders and fans alike.
About BingX
Established in 2018, BingX is a leading crypto exchange and Web3 AI company that serves over 20 million users worldwide. Offering a comprehensive suite of AI-enhanced products and services, including derivatives, spot trading, and copy trading, BingX meets the diverse needs of users at all levels of expertise, from beginners to seasoned professionals. BingX is dedicated to creating a reliable and intelligent trading environment, providing users with cutting-edge tools to boost their performance and confidence. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking its entry into the realm of sports sponsorship.
About Chelsea Football Club
Chelsea Football Club ranks among the world’s elite football clubs. Its men’s team won the FIFA Club World Cup in 2021, defeating Brazilian team Palmeiras in the final held in Abu Dhabi in 2022 due to pandemic-related delays. This victory followed their second UEFA Champions League title in 2021, achieved with a win over Manchester City in Porto.
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