SHANGHAI, March 2, 2025 — Following their appearance at the Spielwarenmesse International Toy Fair in Nuremberg, Germany, in January, Blokees, a Chinese brand specializing in building block figures, continued their momentum by showcasing their latest products at the 2025 Toy Fair New York in March. At the event, Blokees presented the world premiere of the first edition of their Minion Magic Series, inspired by the popular Minions franchise, and debuted new releases from the second edition of the Sesame Street Friends Magic Series. Additionally, Blokees attracted fans to their booth with popular building block figures based on globally recognized IPs such as Ultraman, Transformers, and Hero Infinity.

A highlight of the Toy Fair New York was Blokees’ new offering: the Blokees Minions Magical Series: Jelly Factory. This series includes four well-known Minions—Bob, Otto, Stuart, and Kevin—each with unique accessories and actions, such as Bob with a jam jar stuck on his head and Otto carrying fruit. The product playfully recreates a miniature Jelly Factory, capturing the delight of the jam-making process.

At the Singapore Comic Con in December 2024, Blokees gained recognition with its Sesame Street Partners Magical Series 01-04. Building on this success, the company expanded the Sesame Street collection at the Toy Fair New York with four more beloved characters: Ernie, Bert, Oscar, and Count Von Count. Furthermore, Blokees introduced an exclusive item at the Toy Fair—the chrome-plated Bumblebee—which garnered considerable attention due to its distinctive electroplating technique and fine details.

Blokees’ success stems from years of focused research and development. The company has consistently innovated in areas like gameplay, production technology, and processes, creating a unique product range with over 500 patents. Moreover, Blokees encourages global fans to participate in its BFC (Blokees Figures Creator) community, where they can express their creativity through fan-made creations. As the company’s global footprint expands, the BFC community is set to become a worldwide center for creators.

With its robust R&D capabilities and innovative product offerings, Blokees is pursuing a “Universally appealing, Stepwise pricing, Globally promoting” strategy. From the Singapore Comic Con to the Spielwarenmesse International Toy Fair and the Toy Fair New York, Blokees is steadily advancing its international expansion.

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