BAKERSFIELD, Calif., March 13, 2026 — Bolthouse Fresh Foods
is advancing the carrot category with its new Bolthouse Fresh® Carrot Fries, a value-added product offering a fresh approach to a beloved comfort food. Created for the produce section, these fries blend convenience, taste, and flexibility, providing retailers with an innovative way to generate excitement in both the carrot category and the value-added vegetable area.
Bolthouse Fresh® Carrot Fries come in three tasty varieties: Classic Sea Salt, Rockin’ Ranch, and Spicy Chipotle. Made from actual carrots and seasoned for robust taste, they offer a crispy, veggie-centric spin on a well-known favorite, highlighting carrots’ natural sweetness and nutritional value in an easy-to-prepare fry shape. They cook in minutes using an air fryer or oven, making them perfect for quick dinners, starters, or informal gatherings.
Ready-to-cook vegetables remain a growing segment in produce departments. Bolthouse Fresh® Carrot Fries capitalize on this trend with a new carrot product tailored for contemporary dining occasions, enabling retailers to broaden consumption occasions and boost category sales.
“Carrots rank among the most adaptable vegetables in produce, and Carrot Fries present a novel way for consumers to experience them,” stated Melissa Oliver, Senior Vice President of Sales and Marketing at Bolthouse Fresh Foods. “By combining the familiar fry format with fresh carrots, we’re launching a product that aligns with current cooking preferences while assisting retailers in increasing carrot usage in home kitchens.”
Carrot Fries also offer versatile merchandising possibilities for retailers, with display options spanning conventional carrot sections to value-added vegetable areas. Placement in the value-added section can enhance product visibility and emphasize its convenience-focused attraction, prompting trial from shoppers seeking speedy meal options. The product also works well for cross-merchandising with proteins or dips to spark easy serving suggestions.
Bolthouse Fresh® Carrot Fries will start arriving at retailers across the country this month. This introduction demonstrates Bolthouse Fresh Foods’ ongoing commitment to delivering creative solutions to the produce section while further broadening carrot applications within the department.
About Bolthouse Fresh Foods
Based in California’s Central Valley, Bolthouse Fresh Foods has established itself as a reliable produce brand since 1915. As a leading North American grower, packer, and distributor of fresh carrots, we cater to diverse eating occasions—from nutritious snacks to meal preparation essentials. Our team of 1,600 employees manages growing, harvesting, and processing operations to cultivate and deliver fresh carrots year-round via an integrated system featuring efficient rail transport to our Hodgkins, Illinois distribution facility. Bolthouse Fresh products are available at major U.S. retailers and through foodservice and manufacturing outlets nationwide. In 2025, Fast Company honored Bolthouse Fresh Foods as one of North America’s Most Innovative Companies, recognizing our dedication to introducing innovative concepts to the produce section.
SOURCE Bolthouse Fresh Foods