MUMBAI, India, ISELIN, N.J., and LONDON, March 4, 2025 — Hexaware Technologies, a prominent IT services and solutions provider, is pleased to announce its inclusion in the Top 25 Most Valuable IT Brands worldwide, according to the Brand Finance IT Services 25 2025 report. This achievement underscores Hexaware’s steadfast dedication to innovation, quality, and industry leadership.
Hexaware’s brand value has significantly increased from USD 724 million in 2024 to USD 824 million in 2025, marking a substantial 14% increase year-over-year. In the last four years, the company’s brand value has grown by an impressive 124.5%. This year, it has moved up five places to rank 24th, with its Brand Strength Index (BSI) rising from 73.4 to 76.4 and its brand rating improving to AA+. The report credits this notable growth to consistent financial results and a stronger BSI, despite difficult global political and economic conditions and interruptions in decision-making processes.
The updated Brand Strength Framework, supported by findings from Global ITDM Research, has boosted Hexaware’s perception and performance scores in important regions, including the US and Europe. Hexaware’s ongoing efforts in brand development and innovation continue to generate strong growth, enhancing brand customer funnel scores in the US, which further emphasizes its commitment to providing significant value to its customers.
With an ‘AI-first’ strategy at its foundation, Hexaware has transformed its service offerings and internal operations, seamlessly integrating AI throughout its business. Hexaware is not just adopting technology; it is changing how it delivers value. A remarkable 99% of its IT staff, including the leadership team, has completed extensive AI and Generative AI training, ensuring Hexaware remains at the forefront of technological progress.
Commenting on this achievement, R Srikrishna, CEO and Managing Director, Hexaware, said, “This recognition acknowledges our commitment to innovation and delivering value to our customers. Our ‘AI-first’ strategy has not only changed our services but has also enabled our clients to succeed in a rapidly changing digital environment. We are very proud of this accomplishment and are excited to continue our path of growth and transformation.”
“At Hexaware, we are committed to exceeding expectations and exploring new possibilities,” said Nidhi Alexander, Chief Marketing Officer, Hexaware. “Our brand’s rise in the rankings reflects our team’s hard work and the confidence our clients have in us. We are dedicated to promoting innovation and providing significant value to our clients.”
David Haigh, CEO and Chairman of Brand Finance, stated, “Hexaware’s entry into Brand Finance’s IT Services ranking demonstrates its strong dedication to innovation, employee engagement, and customer satisfaction—key factors in its brand value and brand strength growth. As the digital landscape evolves, Hexaware’s ‘AI-first’ strategy further cements its position as a major player in the industry, using artificial intelligence to drive growth and offer cutting-edge solutions to clients around the world.”
About Hexaware
Hexaware is a global company providing technology and business process services. Every day, Hexaware employees are driven by a single goal: to create positive experiences through great people and technology. With offices worldwide, we help companies around the globe achieve digital transformation at scale and speed by partnering with them to build, transform, run, and optimize their technology and business processes.
Learn more about Hexaware at
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