LONDON, March 13, 2025 — SmartFrame Technologies, a leading UK-based tech company changing the digital image landscape, has announced that Brentford FC is the latest sports organization to use its streaming technology for official images.
Images from Brentford FC games and events will be published online using SmartFrame. Brentford FC will retain full ownership and rights to these images, allowing for greater control and potential revenue generation. Publishing partners can access these images for free, with both parties sharing advertising revenue generated from occasional ads displayed within the images.
With this announcement, Brentford FC joins Manchester City FC and Everton FC as the third Premier League club to implement SmartFrame’s technology. Other prominent sports organizations utilizing SmartFrame’s platform for their official image libraries include New Zealand Rugby and Six Nations Rugby. SmartFrame’s platform hosts over 660 million images in its proprietary format, sourced from various content partners globally.
Fran Jones, Commercial Director of Brentford FC, stated: “Brentford FC embraces a forward-thinking and innovative approach. We are excited to partner with SmartFrame, as they share these values. This partnership will provide us with advanced technology to document and share key moments on and off the field. We anticipate transforming how we present and license the club’s imagery through our collaboration with SmartFrame.”
James Prosser, Global Sports Director of SmartFrame Technologies, commented: “I am delighted to welcome Brentford FC to the SmartFrame family. We have developed a strong relationship with the club’s commercial team, and their positive and open attitude reflects our shared values. As more high-profile organizations join us, we are closer to revolutionizing online image publishing and monetization.”
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About Brentford Football Club
Established in 1889, Brentford Football Club distinguishes itself from other Premier League clubs through its innovative approach.
The club prioritizes its fans, operates as a community-focused organization, and embraces calculated risks while maintaining financial stability. A strong emphasis is placed on fostering a culture of development, inclusion, and unconventional thinking.
The club is guided by principles of progressiveness, humility, and respect, promoting teamwork and unity in all decisions and operations.
About SmartFrame Technologies
Founded in 2015 and based in London, SmartFrame Technologies’ image-streaming platform is setting a new standard for online image publishing.
It connects sports brands, content owners, publishers, advertisers, and online audiences, ensuring high-quality image delivery with robust security, clear provenance, and comprehensive analytics.
Furthermore, the platform’s contextual ad tech allows brands to engage audiences with relevant, high-impact in-image advertising and sponsorship placements while adhering to global privacy regulations.
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Matt Golowczynski
Marketing Communications Director, SmartFrame Technologies
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