Mr. Jorgensen, a cannabis and beverage alcohol industry veteran with over 25 years of experience, will lead Canopy USA, focusing on profitable growth across the United States.

Following the acquisitions of Acreage, Wana, and Jetty, Canopy USA enters a new growth phase across key sectors: flower, edibles, vapes, extracts, and retail in Midwest and Northeast markets.

BOULDER, Colo., January 6, 2025 – Canopy USA, LLC (“Canopy USA“), a leading brand in the U.S. cannabis market’s fastest-growing states and segments, announced the appointment of Mr. M. Brooks Jorgensen (“Brooks”) as its first President, effective January 6, 2025.

With brands like Wana, Jetty, Acreage’s Superflux, and The Botanist retail locations, Mr. Jorgensen’s leadership will help Canopy USA reach its full potential in the U.S. cannabis market, projected to reach $50 billion in sales by 2026¹.

“The integrated Canopy USA platform, with its diverse brand portfolio and expanding retail presence, offers significant potential in the U.S. cannabis industry,” stated Luc Mongeau, Canopy USA Board member and Canopy Growth CEO. “Brooks’ experience in high-growth sectors will help Canopy USA achieve its next stage of growth and market leadership.”

“I’m excited to lead Canopy USA and its portfolio across the national adult-use cannabis and hemp-derived markets,” said Brooks Jorgensen, President, Canopy USA. “Canopy USA has the right elements to succeed in a complex industry, and I’m confident the cannabis and hemp markets will support our vision and strategy.”

Mr. Jorgensen brings over 25 years of leadership in high-growth sectors, including cannabis, wine, and spirits. He previously served as President of Kiva Sales and Service, developing it into the largest full-service cannabis product distributor in the U.S.

Before that, he spent 21 years at Southern Glazer’s Wine and Spirits, culminating as Vice President and General Manager of Fine Wine in Texas. He also held regional management roles at Moet Hennessy USA. Throughout his career, Mr. Jorgensen has consistently delivered strategic growth, improved profitability, and led organizational transformations by building high-performing teams and implementing innovative commercial strategies.

Mr. Jorgensen’s appointment concludes a thorough search by the Canopy USA Board of Managers, following the December 9, 2024 announcement. As President, he will oversee the ongoing integration and improvement of Canopy USA’s operations to maximize growth nationwide.

About Canopy USA:
Canopy USA, LLC (“Canopy USA“) is a U.S. holding company in which Canopy Growth (NASDAQ: CGC; TSX: WEED) holds a non-participating, non-controlling interest.

Positioned strategically across the fastest-growing states and highest-potential segments of the U.S. cannabis market, Canopy USA has acquired Wana Brands (“Wana”), a leading North American edibles company; Acreage Holdings, Inc. (“Acreage”), a vertically integrated multi-state cannabis operator; and 77% of Lemurian, Inc. (“Jetty”), a California-based producer of high-quality cannabis extracts and clean vape technology.

SOURCE Canopy USA

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