KNOXVILLE, Tenn., Jan. 1, 2026 — returns on January 19, and Regal is making the 2026 holiday an unforgettable celebration. For one day only, every guest visiting a Regal location in a movie-themed costume will receive a free LARGE popcorn, turning theaters nationwide into a tribute to films, film fans, and the snack that defines the moviegoing experience.
“National Popcorn Day is the perfect chance to thank cinema’s most passionate movie-loving community for showing up, having fun, and celebrating films together,” said Jake Bishop, Head of Food & Beverage at Regal. “On January 19, Regal will be the must-visit spot to enjoy the freshest, highest-quality version of this classic cinema staple.”
To get a free LARGE popcorn, participating Regal guests simply need to tell concession staff which beloved movies or iconic characters their costumes represent. On January 19, Regal moviegoers can also share their fandom-inspired outfit photos from local theaters on , , , or and tag @RegalMovies for a chance to win one of ten three-month Regal Unlimited passes.
Note that Regal has a few costume guidelines to ensure the comfort and safety of guests and staff. Moviegoers should not wear masks or face-obscuring hoods except in designated photo op areas in theater lobbies, while face paint and realistic prop weapons are prohibited at all times.
For frequent moviegoers looking to satisfy their popcorn cravings year-round, Regal’s discount program is back for 2026. Loyalty members who purchase Snack Saver will get 50% off a large popcorn and large soft drink every 24 hours from sign-up through the end of the year. Regularly priced at $39.99, Snack Saver is available for just $29.99 from now until January 31.
To connect with the next generation of enthusiastic moviegoers, Regal is launching an exclusive meta theater experience in to bring National Popcorn Day festivities to the massive online gaming platform. Starting January 19 and running for two weeks, Roblox players can engage with virtual Regal-themed activities to earn special in-game popcorn-powered accessories and free popcorn for their next real-life theater visit.
As the creator of the wildly popular secret movie series, Regal continues to innovate its program on National Popcorn Day with an advance screening of an upcoming wide theatrical release—marking the first time this has been done in IMAX. Tickets for this mystery popcorn flick in the premium format will cost $11 at all Regal theaters with immersive IMAX auditoriums.
Advance tickets for the Monday Mystery Movie on January 19 and other current releases are available at theater box offices/kiosks, on the mobile app, and through . Regal guests can also reserve seats for the Monday Mystery Movie and upcoming showtimes by joining , where subscribers can watch as many movies as they want, whenever and wherever they like.
About Regal
Regal operates one of the largest and most geographically diverse theater circuits in the United States, with 5,441 screens in 399 theaters across 41 states, the District of Columbia, and Guam as of November 30, 2025. Regal focuses on delivering the best moviegoing experience by offering guests the largest selection of premium large formats (including 4DX, IMAX, RPX, and ScreenX), the only unlimited subscription program, and enhanced food and beverage options to make every theater visit truly memorable. Additional information is available online at .
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SOURCE Regal