(SeaPRwire) –   As a leader in the canned seafood industry, Chicken of the Sea advances its sustainability initiatives through MSC Certification

PITTSBURGH, May 2, 2026 — In celebration of World Tuna Day, Chicken of the Sea International, a subsidiary of Thai Union Group, has committed that all retail tuna products under the Chicken of the Sea brand will attain Marine Stewardship Council (MSC) Certification by year-end. This makes Chicken of the Sea the first among the three major mainstream U.S. tuna brands to achieve 100% MSC certification and display the MSC blue fish ecolabel on every item in its retail lineup.

The MSC Certification confirms that the tuna in every Chicken of the Sea product originates from fisheries that meet the following criteria:

• Environmentally sustainable fishing practices supported by healthy tuna populations
• Minimal impact on the environment and marine ecosystems
• Robust fishery management systems

“This certification is not merely a marketing label—it represents genuine responsibility,” said Andy Mecs, President of Chicken of the Sea International. “By the end of this year, every can and pouch we produce will carry the assurance that our tuna comes from a sustainably managed fishery and contributes to healthier oceans. We appreciate the Marine Stewardship Council’s rigorous standards and collaborative efforts that have made this milestone possible.”

Scope of Certification & Global Significance

For over a decade, Chicken of the Sea’s parent company, Thai Union, has invested in tuna fishery improvement projects. This includes extensive collaboration with fishing industry experts, vessel operators, and government officials to enhance fishery performance and prepare them for successful MSC assessments. Thai Union’s sustainability work spans approximately 10% of global tuna catches. Years of partnership and dedication to environmental stewardship have enabled Chicken of the Sea to achieve full MSC certification across its product range.

This achievement also supports Chicken of the Sea’s role in advancing Thai Union’s SeaChange 2030 initiative—a comprehensive effort to transform sustainability practices within the seafood sector by 2030, while promoting ocean health and strengthening coastal communities.

“We are proud to collaborate with Chicken of the Sea as they lead by example in both their category and the broader seafood industry. Today’s announcement marks a significant milestone—delivering more MSC-certified, sustainable tuna to consumers throughout the United States. This commitment highlights the vital role of fisheries and businesses worldwide that prioritize sustainability, ensuring thriving oceans and seafood supplies for future generations,” stated Laura McDearis, U.S. Program Director at the Marine Stewardship Council.

About Chicken of the Sea International

Chicken of the Sea believes that good food brings joy—that’s why we’ve been delivering convenient, affordable protein options crafted from responsibly sourced seafood for over a century. From creative home cooking to quick snacks on the go, Chicken of the Sea offers a diverse selection including tuna, salmon, clams, crab, oysters, mackerel, and sardines available in cans, packets, meal kits, and cups. We also recognize that true wellness depends on planetary well-being. That’s why we support SeaChange 2030, Thai Union’s sustainability pledge. As stewards of the sea and society, Chicken of the Sea remains committed to continuous improvement and doing even more for our oceans and communities. Discover your perfect Chicken of the Sea product at www.chickenofthesea.com, or follow us on Instagram, Facebook, TikTok, and Pinterest.

About the Marine Stewardship Council

The Marine Stewardship Council (MSC) is an international nonprofit organization that establishes globally recognized standards for sustainable fishing and traceability throughout the seafood supply chain. Currently, fisheries accounting for 20% of the world’s wild-caught marine fish are enrolled in the MSC certification program. Learn more at msc.org or visit @mscbluefish on Instagram.

Media Contact
Jessica Petty
HUNTER
Email: jpetty@hunterpr.com

SOURCE Chicken of the Sea®