SINGAPORE, Nov. 30, 2025 — , a global leader in the monetization and distribution of digital content, has teamed up with , South Korea’s largest digital commerce platform for gaming, operated by IMI. This collaboration aims to provide Korean players with a new and more convenient method to purchase in-game content. Itemmania’s recently launched is now powered by Coda, offering gamers enhanced value, broader payment options, and immediate access to credits and top-ups for prominent international game titles.
This alliance represents a significant milestone in Coda’s global expansion, strengthened by a trusted market leader deeply rooted in South Korea’s gaming environment. It solidifies Coda’s presence in one of the world’s most influential gaming markets, reaffirming our dedication to driving growth across Asia’s fastest-growing digital economies.
Through this partnership, Coda will provide a wide array of international titles available for purchase on Itemmania’s ‘Game Top-Up Service‘. Korean players will be able to acquire top-ups using their preferred everyday payment methods, supported by Coda’s global infrastructure and Itemmania’s reliable local platform. For publishers, it offers a clear and dependable pathway into a market characterized by high engagement, strong spending power, and global cultural impact.
“South Korea is a crucial market for global publishers, and Itemmania has cultivated an unparalleled level of trust and reach. We are proud to collaborate with a company that understands its gamers so thoroughly, and we are enthusiastic about the positive impact this partnership will have for gamers, publishers, and the wider industry,” stated Zac Liew, Chief Commercial Officer at Coda.
Coda intends to continue investing in partnerships that broaden access to games and foster sustainable growth opportunities for publishers. The collaboration with Itemmania marks a significant stride forward and establishes the foundation for future endeavors.
About Coda
is a global leader in digital content monetization and distribution. Over 300 publishers and brands—including Activision, Electronic Arts, and Riot Games—trust us to expand their global audiences and revenue. Our out-of-app solutions feature Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments via a single API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to buy in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Established in 2011, Coda is headquartered in Singapore with a global team of over 620 employees (referred to as “Codans”). Coda recently acquired, Europe’s leading prepaid payments platform. Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been recognized as one of the (2023) by Financial Times, among Granite Asia’s (2024), a payments leader on list (2024), and listed in The Straits Times (2024). For more information on Coda, visit .
About Itemmania
Itemmania is South Korea’s largest digital C2C (consumer-to-consumer) trade marketplace for in-game items and virtual goods, operated by IMI, a leading Korean digital entertainment and platform company. Trusted by millions of gamers, Itemmania connects players through a secure and reliable C2C trading platform, offering instant transactions for game items, accounts, and top-ups. Its flagship marketplace provides C2C and B2C item exchanges, a unified payment infrastructure supporting multiple currencies and payment methods, and a robust escrow and verification layer dedicated to fostering trust in the secondary market. Founded in 2002 and headquartered in Jeonju, South Korea, IMI supports extensive monetization and user engagement for game publishers, service providers, and gamers alike. Guided by its “Beyond the Game” vision, IMI is steadily expanding its game item trade platform and venturing into new business models and geographies. For more details, visit .
SOURCE Coda