Dignitas partners with ExtraMile on an Official Roadtrip Campaign for a Phoenix-to-LA Fortnite Tour, which will conclude with a tailgate during the LCS Opening Weekend.

LOS ANGELES, Jan. 23, 2026 — Dignitas, the esports division of New Meta Entertainment, Inc. (NME), has revealed a new partnership with ExtraMile. Under the Official Roadtrip campaign, ExtraMile will sponsor a branded journey from Phoenix to Los Angeles, showcasing prominent Fortnite creators who will generate content, make stops at ExtraMile locations on the route, and unite fans for live events that demonstrate ExtraMile’s dedication to delivering premium experiences for travelers.

The road trip will follow leading Fortnite creators as they generate daily content and engage with fans at chosen ExtraMile stores along the Phoenix to Los Angeles corridor. Key destinations include Flagstaff, Arizona; The Grand Canyon; Zion National Park; and Las Vegas, Nevada. The adventure concludes at the Riot Games Arena during the opening weekend of the League of Legends Championship Series (LCS), where Dignitas and ExtraMile will present a complimentary fan tailgate outside the venue, featuring interactive activities, snacks from ExtraMile’s private label ExtraGood, and opportunities for attendees to meet the players.

After the road trip concludes, all the creators will assemble for a live Twitch stream to debut and discuss the final video project, offering fans a behind-the-scenes perspective on the production and the creators involved.

“We are thrilled to partner with ExtraMile to deliver memorable, community-focused experiences to our fans,” stated Jake Clements, VP of Partnerships at Dignitas. “Their emphasis on customer experience is a perfect match for our goal of offering top-tier gaming opportunities to our community.”

“ExtraMile is excited to work with Dignitas to engage with gaming fans throughout the Southwest and Los Angeles,” said Rob Falciani, Director of Marketing at ExtraMile. “This initiative showcases our commitment to prioritizing our customers. We are eager to begin this journey with Dignitas.”

Key elements of the activation include:

• A road trip from Phoenix to Los Angeles with top Fortnite creators generating content and stopping at ExtraMile stores.
• On-site activities at ExtraMile locations featuring branded promotions, interactive fan engagements, and content creation.
• A free tailgate at the Riot Games Arena on opening weekend, offering fan experiences and opportunities for community photos and meet-and-greets.
• A live Twitch stream after the trip where the creators will premiere and comment on the finished content.
• For the latest information on the Dignitas x ExtraMile road trip and event timetable, follow Dignitas on social media and check the Dignitas website ().

ABOUT EXTRAMILE
ExtraMile Convenience Stores LLC is a joint venture owned by Chevron U.S.A. Inc. and Jacksons Food Stores. The ExtraMile network consists of over 1,100 franchised convenience stores licensed to operate under the brand in Alabama, Arizona, California, Florida, Georgia, Idaho, Louisiana, Mississippi, Montana, Nevada, North Carolina, New Mexico, Oregon, South Carolina, Texas, Utah, Washington, and Wyoming. ExtraMile stores provide customers with high-quality goods and a convenient, satisfying shopping experience, while also growing their digital features to improve the benefits of the ExtraMile Rewards program. Learn more at .

ABOUT NEW META ENTERTAINMENT, INC.: DIGNITAS & RAIDIANT
Since its founding in 2003, Dignitas has become one of the world’s most accomplished esports organizations, winning 18 World Championships in various games. In September 2016, Dignitas was purchased by the NBA’s Philadelphia 76ers, part of Harris Blitzer Sports & Entertainment (HBSE), a varied, international collection of sports and entertainment franchises that also includes the Washington Commanders (NFL), Philadelphia 76ers (NBA), New Jersey Devils (NHL), and others. Dignitas operates as the esports organization under New Meta Entertainment, Inc. (NME), a new media sports and entertainment firm established in May 2019 by an investment group comprising HBSE, Susquehanna International Group, Delaware North, and others. Dignitas currently competes in four major esports titles: League of Legends, Fortnite, Pokémon Unite, and Rocket League. NME introduced Raidiant, a pioneering, esports team-agnostic event and broadcast production company focused on supporting women in gaming through resources and events.

Media Contact:
Jake Clements
297-709-4111

SOURCE Dignitas