Fueled by digital commerce, consumer spending is projected to surge in Latin America, Africa, Southeast Asia, and India over the next decade.
CURITIBA, Brazil, Feb. 6, 2025 — EBANX’s research helps Middle Eastern companies access fast-growing e-commerce markets. Data from Payments and Commerce Market Intelligence (PCMI) indicates that online sales in 20 emerging markets across Latin America, Africa, and Asia are poised to exceed USD 1 trillion by year-end.
EBANX’s analysis reveals a projected 19% annual growth in digital commerce in these markets by 2027—double the global average of 9.5% (GlobalData). The research details key consumer trends and payment preferences to aid merchants in optimizing their strategies. EBANX’s cross-border payment solutions facilitate seamless connections with consumers in these regions. The complete research is available for free at .
Robust e-commerce growth is a key driver of consumer spending increases in these regions. In Southeast Asia and India, consumer spending is expected to increase by 122% over the next decade, followed by Latin America (57%) and Africa (103%), according to World Data Lab (WDL) projections in Beyond Borders. This expansion, driven by young, digitally-savvy populations and rising internet access, presents significant opportunities for international expansion by Middle Eastern businesses.
“The digital transformation and a growing middle-class consumer base in emerging economies make these regions vital to global e-commerce,” said João Del Valle, CEO and Co-founder of EBANX. “Middle Eastern businesses should seize these opportunities and utilize localized payment solutions to expand into emerging markets.“
Payment innovations
The demand for fast, easy, and affordable transactions has made UPI, mobile money, and Pix leading alternative payment methods in India, Kenya, and Brazil, respectively. UPI leads India’s online sales with 55% market share, mobile money accounts for 48% of Kenya’s e-commerce, and Pix holds 40% of Brazil’s online purchases (PCMI, Beyond Borders).
Features like Pix Automático, launching mid-2025, will expand recurring payment options and boost adoption in Brazil. Beyond Borders projects Pix Automático could generate over USD 30 billion in online recurring payments within two years of launch (PCMI). This is significant, considering the current USD 50 billion annual volume in Brazil’s credit card-dominated recurring payment market. EBANX anticipates Pix Automático will account for 12% of all Pix online transaction volume by 2027.
Pix, UPI, and mobile money are among the fastest-growing payment methods in emerging markets, with projected annual growth rates of 35%, 18%, and 16% respectively by 2027. Debit cards are also key, holding a 32% market share across emerging economies and a projected 24% CAGR by 2027.
“Emerging markets are spearheading the global shift towards real-time payments, creating innovations that meet the need for speed and convenience,” said the EBANX CEO. “This reflects an irreversible trend: payment solutions tailored to local consumer habits. Our report illustrates this.“
To access EBANX’s Beyond Borders 2025 study, visit .
ABOUT EBANX
EBANX is a leading payment platform connecting global companies with customers in fast-growing digital markets. Founded in 2012 in Brazil, EBANX aims to provide access to international digital commerce. Leveraging proprietary technology and market expertise, EBANX enables global businesses to utilize hundreds of payment methods in Latin America, Africa, and Asia. EBANX goes beyond payments, enhancing sales, and creating smooth purchasing experiences.
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Shan Huang
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