Two Years in Development. 25+ Years of Combined Industry Expertise. A New Global Standard for How Brands Leverage Music.
BERLIN, March 16, 2026 — EightSix today launches Brand Studio, the world’s first brand music intelligence system: a platform that reshapes how global brands discover, evaluate, license and roll out music across every customer touchpoint.
Built over two intensive years of development and shaped by more than 25 years of collective experience across composition, music supervision, licensing and audio technology, Brand Studio brings structure, data-driven science and clear accountability to a marketing vertical that has relied on gut instinct for far too long. Music is the most powerful emotional driver in advertising, yet it has remained the last unstructured frontier, ruled by personal taste, shifting trends and subjective debate. Brand Studio rewrites that rulebook.
How It Works
At the core of Brand Studio is mDNA
(Music DNA), a proprietary framework that benchmarks how a brand uses music across genre, emotion, tempo, energy and cultural positioning. Every music decision, from full campaign tracks to social media edits, from global licensing to creator partnerships, is aligned through this adaptive, living standard. The platform’s machine learning draws on decades of hands-on industry knowledge, delivering domain-specific intelligence that brands can measure and justify.
Key capabilities include Discover, for searching the world’s music against a brand’s mDNA; SceneMatch, which uses Narrative-Driven Audio Mapping to match music to video in seconds; ArtistMatch, for identifying artists that fit a brand’s identity with built-in budget modelling; SmartTest, built in partnership with SoundOut and over 500,000 consumer studies, delivering evidence-based validation in under two minutes; and SmartLicense, which makes complex global licensing transparent and scalable.
“Every brand claims music drives emotional connection, yet none can prove which specific music drives sales. That era is over. Brand Studio makes every music decision as justifiable as any other media spend.” — Gordian Gleiβ, Co-Founder, EightSix
“Every layer of this platform reflects how music actually works in the real world, not how technologists imagine it should work. We trained the system on the daily decisions that experienced supervisors, composers and licensors make, then gave it the scale that no human team could achieve alone.” — Grace Hammond, Lead Developer, EightSix
World-Class Partners. Built for CMOs.
EightSix has partnered with SoundOut, the global leader in consumer music testing, and Cyanite, a pioneer in AI-powered audio analysis, to ensure Brand Studio meets the highest global quality standards. The platform is engineered for enterprise brand teams, CMOs, agencies and procurement leaders who need every area of spend to be justifiable, measurable and aligned to overall brand strategy.
As Brand Studio scales globally, independent creators and composers will gain structured access to brand project briefs, opening a new commercial pathway where music is evaluated intelligently, monetised responsibly, and creators benefit from the same intelligence that powers brand decision-making.
“The problem was never creativity. It was communication. Brand Studio gives teams a shared language for music decisions. When everyone works from the same set of intelligence, decisions speed up, conviction grows and brands sound unmistakably like themselves, everywhere they reach audiences.” — Shai Caleb Hirschson, Co-Founder, EightSix
Music. Sound. Decoded.
Brand Studio by EightSix.
The Global Standard for Brand Music Intelligence.
About EightSix
EightSix is a strategic partner for brands navigating the growing importance of music and sound in brand communication. Founded in Berlin, the company works at the intersection of sound, strategy and technology to help organisations make music decisions that are creative, explainable and defensible at scale.
EightSix supports brand teams and their partner agencies by combining creative expertise with structured analysis, audience insight and decision frameworks that cut down on subjectivity and boost cross-team alignment. Its work covers brand music strategy, custom sound systems, artist collaborations and proprietary decision-support tools, including EightSix Brand Studio, a web-based platform designed to bring clarity and consistency to music and sound choices across all marketing campaigns.
With a multidisciplinary team of 15 international specialists, EightSix collaborates closely with leading global brands including OTTO, Siemens Home Appliances, DEICHMANN and Ferrero. The company is committed to responsible innovation, human-led creativity and the fair treatment of creators, only integrating technology and AI where it meaningfully improves understanding and decision-making.
EightSix is headquartered in Berlin and operates globally.
More information available at www.eightsix.com
Contact:
Press Inquiries
press@eightsix.com
Official Video – https://mma.prnewswire.com/media/2931597/EightSix_BrandStudio.mp4
Press Photo – http://rssdatabase.tickerwit.com/images/315/110315_8.jpg
Company Logo – http://rssdatabase.tickerwit.com/images/315/110315_9.jpg
