This innovative platform aims to simplify real estate, mortgage processes, and other services related to homeownership.
PALO ALTO, Calif., April 22, 2025 — Finaya is excited to announce the debut of its Agentic AI platform for homeownership. This platform is uniquely designed with AI at its core. Unlike other AI implementations in real estate, mortgages, and similar fields, Finaya’s platform significantly improves upon existing standards through:
- Finaya is built to encompass real estate, mortgages, title services, insurance, home repairs, renovations, and more, right from the start. This ensures secure and compliant data sharing and smooth integration across these areas. This is a significant departure from other approaches that attempt to patch together existing technology silos after they’ve already been implemented.
- Agentic AI is central to the customer experience within Finaya. Customers, and soon real estate professionals, can navigate their comprehensive journey in any way they choose to complete tasks, rather than being restricted to predefined workflows. Finaya AI can also handle tasks such as scheduling property viewings, filling out loan applications, and negotiating with home repair providers.
- Finaya’s Agentic AI relies on a robust platform capable of utilizing various Large Language Models for diverse requirements and quickly incorporating new data sources for enhanced intelligence. It also facilitates the creation of fresh AI experiences for consumers, agents, loan officers, and contractors dynamically. This guarantees continuous advancement in Finaya’s AI capabilities.
- Finaya’s Agentic AI platform is accessible to everyone. Real estate agents, mortgage professionals, and other service providers can register for free, connect directly with customers using the platform, and easily integrate the Finaya marketplace into their websites to offer additional services. Large organizations can also license the Finaya Agentic AI platform and adapt it to their specific needs.
“The Finaya platform prioritizes customer-centricity and empathy,” stated Naren Nath, CEO & Co-founder of Finaya. “By harnessing the inherent power of Agentic AI, we are delivering groundbreaking experiences and greater efficiency for consumers, agents, and service providers alike.”
Currently, consumers handle many responsibilities, like choosing a real estate agent from many options and navigating the complex lending process. Often, consumers proceed far into the buying process without knowing the mortgage amount they qualify for. Then, they must return to the agent to locate a property, submit an offer, and negotiate. This is followed by mortgage underwriting and the closing, which can involve last-minute document requests, unexpected delays, or even rejections.
After purchasing a home, the homeowner needs to find insurance, repair, and remodeling services. This forces them to provide similar information to different providers repeatedly. Obtaining a home equity loan, refinancing, or selling the home requires a fresh start with new documentation.
Finaya combines these actions into one streamlined and user-friendly personalized experience. For example, Finaya’s platform can respond to simple AI inquiries like, “find me a 3 bedroom, 2 bath, 2,000 square foot house in Seattle under $1M,” as well as more detailed requests, such as “find me a 3 bedroom, 2 bath, 2,000 square foot home in Seattle that will appreciate well and I can afford with my salary of $15K per month in a 90th percentile school district.” Customers can then pick a home and say “schedule a tour,” or “I want to tour this home now.” Once they like a home, they can say “find me the best loan I can get for this house,” “get me prequalified,” or “start my loan application.”
About Finaya:
Finaya is committed to offering simple, transparent, and personalized homeownership solutions for everyone. Our AI-driven tools enable users to easily navigate real estate, mortgage, and other home-related processes. Finaya also utilizes Agentic AI to reduce complexities and friction for real estate agents, loan officers, and service providers. Finaya connects them with qualified customers ready to transact, performs preliminary screenings, automates personalized messaging, and supplies previously gathered data to avoid repeated data and document requests.
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