
VIENNA, January 30, 2025 — Freedom International Group’s President & CEO, Narek Sirakanyan, fueled the company’s growth by launching the new product qTest, establishing new offices in Dubai and Bien Hoa (Vietnam), and implementing a more aggressive marketing strategy.
Narek Sirakanyan stated: ‘2024 marked our tenth anniversary. We are now poised for significant growth, aiming for an IPO in 2029. We will continue seeking innovative, scalable, and socially relevant projects. Our global presence now spans 19 countries, with two more office openings planned this year. We are also launching Firstline, our new app for the hospitality sector, expanding our high-tech offerings.’
2024 Key Highlights
Project V, the group’s flagship nutraceutical business for health, wellness, and beauty, achieved record revenue of 130 million USD, according to Sirakanyan, adding that “we aim for 150 million USD in revenue by the end of 2025. Project V’s product line, currently at 80 items, will expand to 100 by the end of 2025, including the recent addition of GH, a ginseng-based drink.”
Coffeecell sales increased by 15% to 8.5 million USD, with a target of exceeding 10 million USD in 2025. Two new ginseng-based products, G Black and G Legend, were introduced in 2024.
On May 10, President & CEO Narek Sirakanyan, along with Professor Torello Lotti, unveiled qTest, a groundbreaking system that analyzes saliva pH and redox reactions to provide unique individual results. This test is now being distributed across FIG’s key markets.
QTest is now being exported to all main FIG markets.
2025 Outlook
Project V aims to become a leading health and energy provider for models backstage at fashion shows, beginning with a partnership with Monte-Carlo Fashion Week in Monaco.
In the high-tech sector, Freedom International Group plans to launch the Firstline app in the first quarter of 2025. Sirakanyan describes Firstline as “a digital platform where businesses compete for clients, offering cashback rewards and eliminating reliance on marketing intermediaries.” He further stated that “We will invest 3 million USD in marketing this year aiming for a 15 million USD turnover by year-end.”
The group plans to open two additional offices in Riyadh (Saudi Arabia) and Milan (Italy) this year.
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