• AI-powered real-time multilingual K-entertainment news delivery to boost global fan interaction

SEOUL, South Korea, Dec. 31, 2025 — Hecto Media, a subsidiary of Hecto Group, has officially rolled out K-snapp (k-snapp.com), Korea’s first AI-powered multilingual K-culture service. K-snapp introduces a novel global media model that delivers Korean-produced entertainment and cultural content to audiences worldwide in real time.

As K-content like K-Pop Demon Hunters gains global traction, demand for quick access to Korean entertainment and cultural news is growing. However, services allowing international fans to follow Korea’s entertainment industry in real time without language barriers remain limited, with concerns over the speed and accuracy of translation and editing.

To address these structural gaps, Hecto Media has implemented an AI-driven system that collects and analyzes entertainment news and K-star social media data, identifies key topics based on global fan interest, and automates the entire process—from translation and editing to multilingual distribution. Through this AI-based approach, K-snapp positions itself as a global fandom platform delivering K-culture news in multiple languages with unrivaled speed.

Since its early stages, K-snapp has attracted a steady stream of international fans primarily via Instagram, with its follower count approaching 30,000. Following the launch of English and Spanish services, the platform introduced its Japanese-language service on the 16th and plans to expand into additional languages (including Chinese) to accelerate global market growth.

Leveraging its proprietary technology framework, Hecto Media is exploring collaboration opportunities with global media outlets, entertainment companies, and platform operators. By automating the full content production and distribution process through AI, partners can achieve both cost efficiency and global scalability, while rapidly deploying customized K-content services tailored to their own platforms.

Additionally, K-snapp has a roadmap to evolve into a participatory fandom platform and plans to introduce new fandom experiences through global payment and community features.

A representative from K-snapp said, “As global expectations continue to rise with the expansion of K-content, K-snapp is a platform that delivers news about Korean artists with speed and precision,” adding that “starting with the expansion of its multilingual services, the company aims to evolve into a global fandom platform encompassing community and payment features.”

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SOURCE Hecto Media