SHENZHEN, China, Dec. 6, 2024 — Hohem, established in 2014, marks its 10th anniversary, a decade of innovation in gimbal technology. The company has consistently focused on making professional filmmaking accessible to a global audience.
Hohem’s journey began with the rising popularity of action cameras in North America. Initially concentrating on drone technology, the team observed shaky action camera footage online, leading to the development of handheld gimbals. Their first product addressed the critical need for image stabilization.
The evolution of smartphone cameras in the 2010s, featuring higher resolution and HD video, fueled the growth of mobile videography and smartphone gimbals. Hohem aimed to simplify this process, creating a hands-free solution. In 2016, they launched the iSteady T1 at CES in the USA—the first smartphone gimbal with app-based face tracking. This launch generated significant interest and resulted in a partnership with Best Buy for sales in over 800 stores across North America.
Hohem’s success stemmed from understanding the needs of both professionals and casual users. The rise of short-video platforms like TikTok, YouTube, and Instagram highlighted the demand for easy-to-use, portable stabilizers.
In 2020, Hohem introduced the iSteady X, the world’s lightest foldable 3-axis smartphone gimbal, winner of the SVIEF Disruptive Innovation Award, making high-quality mobile videography accessible to all.
Subsequent iSteady X and iSteady V series products incorporated foldable designs, integrated extension rods and tripods, and intuitive controls, simplifying video capture for beginners.
Hohem’s commitment to innovation is evident in its on-device AI tracker. Addressing the limitations of app-based tracking, Hohem released the first smartphone gimbal with an integrated AI visual sensor in 2021, providing seamless tracking regardless of the phone or app used.
Hohem’s ongoing innovation includes investing up to 18% of its revenue in R&D. Investments in gesture control, AI tracking, and remote control technologies have solidified the company’s market position.
Empowering Creators with Technology
As Hohem begins its second decade, the company remains dedicated to integrating advanced technology into video creation. “We believe every moment is unique,” notes Chen Min, Hohem’s founder and CEO. “Our goal is to make professional-quality video accessible to everyone, everywhere.”
Hohem anticipates continued growth and looks forward to empowering creators globally.
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