DUBAI, UAE, May 27, 2025 — Holborn Assets South Africa announced today that it has reached key milestones in client growth and digital transformation, and is prepared to further strengthen its position in the African market in 2025.
The company’s African division experienced substantial growth and improved performance in 2024 compared to the previous year.
The financial services firm reported a 32% increase in assets under management (AUM). To support its expanding customer base, the company hired several key individuals, bringing the total number of specialists to almost 100 across all regional offices.
The company intends to leverage its success and expand its presence in the region with the introduction of its updated website and application.
Lourens Reichert, Managing Partner of Holborn Africa, stated: “The launch of our new website and app demonstrates our dedication to delivering cutting-edge and easily accessible global financial services.
“Our growth strategies and focus on new trends will allow us to further set Holborn apart from its rivals.
“This marks the start of an exciting new phase for both our company and our clients.”
Holborn’s goals for the region in 2025 include increasing AUM by 40% and intensifying recruitment efforts.
This year, the company is heavily focused on technology-driven solutions and data analytics to enhance client services.
Mark McAllister, Senior Partner for Holborn Cape Town, commented: “2025 is shaping up to be a promising year.
“The positive feedback we’ve been getting highlights the strength of our relationships and our dedication to providing excellent service.”
“As we progress, we are dedicated to offering outstanding service and upholding the high standards that our clients expect and deserve.”
The launch of the new South Africa website is the company’s most recent digital initiative this year. It follows the launch of the Holborn App, a comprehensive wealth management platform for iOS and Android.
The recent emphasis on digital solutions has helped the company establish itself as a forward-thinking participant in the market.
Simon Parker, Holborn Assets Chief Operating Officer, said: “South Africa is a critical region for the group, where we anticipate significant growth potential.
“Holborn will continue to invest in this key region and support our local teams.
“Our plans for 2025 and beyond involve further expanding our presence in Africa to better serve our growing customer base across the continent.”
For more information about Holborn Assets Africa and its services in South Africa and other regions, please visit .
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