(SeaPRwire) –   COMO, Italy, April 17, 2026 — During its yearly Huawei European Partner Conference 2026 held in Como, Italy, Huawei reiterated that its European enterprise business is fundamentally built on its partnerships. The tech firm identified its collaborative model as the main driver for expansion, highlighting the critical importance of its partner network for achieving sustained success.

“The foundation of our long-term expansion plan is our partner network,” stated Willi Song, President of Huawei Europe Enterprise Business. “In the coming years, we plan to intensify our work with current partners and also connect with promising new ones.”

Partners in Europe were responsible for more than 90% of Huawei’s enterprise income and were instrumental in the rapid expansion seen last year, as services are now predominantly delivered by partners. Leveraging this success, Huawei is increasing its investment in its partner-focused strategy to enhance cooperation and uncover new business prospects.

“Huawei intends to certify additional partners as gold and silver resellers. We are dedicated to making ongoing, strategic investments in resources, which includes certifying over 10,000 engineers, allocating more than $20 million to marketing, and making over 90% of our product services accessible to partners,” Song further commented.

The company also confirmed that 90% of its product range can be supplied across Europe in 2-4 weeks, contrasting with industry wait times for storage products that can extend to 8 months. Huawei’s own storage products have a delivery time of up to 2 months.

Partner + Huawei strategy remains central

Boasting a network of over 5,000 partners in Europe, Huawei is seeing ongoing increases in deals facilitated by partners, their capabilities, and their total input.

The company stressed its ongoing dedication to improving partner policies, support frameworks, and development initiatives to make selling solutions easier and to more effectively meet client needs. According to Song, the objective is to “establish a reliable, mutually beneficial framework” and foster trust by boosting incentives, allocating resources, promoting open cooperation, and engaging in co-innovation.

So far, collaborative efforts have resulted in the creation of more than 100 solutions tailored to specific scenarios. These initiatives are supported by Huawei’s efficient operations, rapid supply chain, end-to-end transparency, and effective feedback channels with partners.

Working with partners to address customer needs

Moving forward, Huawei will maintain its focus on the 2+2+1 strategy, which targets growth in key European industries such as public services, healthcare, education, ISPs, manufacturing, hospitality, and retail. The company anticipates growth in its European enterprise business for 2026, with partners generating the bulk of the revenue.

The distribution business is also being expanded via the eKit 4+10+N strategy, which prioritizes cooperation with CFT (client facing tier) partners and offers improved incentives.

By persisting with investments, fostering closer collaboration, and sharing a focus on innovation centered on the customer, Huawei’s goal is to enable its partners to attain lasting, profitable growth throughout Europe.

About Huawei

Established in 1987, Huawei is a world-leading supplier of information and communications technology (ICT) infrastructure and smart devices. With around 208,000 staff, the company works in more than 170 countries and regions, reaching over three billion people globally. Its mission is to advance digitalization for every individual, household, and organization to create a comprehensively connected, intelligent world.

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