LONDON, Dec. 9, 2024 — Immersive Gamebox (IGB), a global leader in immersive group gaming, today announced franchise agreements with PowerPlay in Canada and Nikito in France, marking IGB’s expansion into these markets. These partnerships significantly advance IGB’s global growth strategy.

Expanding into Canada with PowerPlay

PowerPlay, a leading Canadian entertainment company, will introduce IGB experiences across its venues, starting at Southcentre Mall, Calgary on December 9, 2024. This collaboration unites IGB’s advanced Gameboxes—featuring touchscreen walls, 3D motion tracking, and projection mapping—with PowerPlay’s entertainment offerings.

Key Features of Immersive Gamebox at PowerPlay:

• Cutting-Edge Technology: IGB’s Gameboxes utilize touchscreen walls, 3D motion tracking, and projection mapping for interactive gameplay without VR headsets.
• Group Play: Multiplayer games designed for 2-6 players, ideal for families, friends, and corporate team building.
• Popular Franchises: Games based on well-known franchises such as Squid Game, Ghostbusters, and Angry Birds.

“PowerPlay is committed to innovative entertainment, and this partnership perfectly complements our goal of providing exceptional experiences,” said Moe Farhat, CEO of PowerPlay Canada. “We are setting a new standard for entertainment in Canada.”

Breaking New Ground in France with Nikito

In France, IGB is partnering with Nikito, a family entertainment leader, to launch Gameboxes at their large Paris location in Rosny-sous-Bois. Opening December 14, 2024, this facility will offer French-language games alongside Nikito’s existing attractions, including go-karting, bowling, laser tag, arcades, and a trampoline park.

Key Highlights of the Paris Location:

• Opening December 14, 2024: A 100,000 sq. Ft. centre in Rosny-sous-Bois with four Gameboxes adapted for local audiences.
• French-Language Games: Games offered in French for a fully immersive local experience.
• Nikito’s Diverse Entertainment: Nikito’s extensive entertainment options, including electric karting and live shows, provide an ideal setting for IGB.

“This partnership with Immersive Gamebox enhances our offerings with cutting-edge technology and interactive gaming,” said Hugo Perpere, CEO and Founder of Nikito. “We’re thrilled to introduce this innovative concept to France.”

“These franchise agreements are crucial to our global growth,” said Lisa Paton, President and COO of IGB. “Partnering with PowerPlay and Nikito allows us to reach new audiences while ensuring our games resonate with local cultures.”

About Immersive Gamebox

Immersive Gamebox (IGB) is transforming immersive entertainment with its cutting-edge group gaming experiences. Its Gameboxes, equipped with 3D motion tracking, projection mapping, and touch-sensitive walls, offer multiplayer games that put players directly into the action. With over 30 global locations, IGB continues expanding its game portfolio, collaborating with leading brands to create memorable experiences. IGB boasts over 25,000 five-star Google and TripAdvisor reviews, placing them among the top 10% of attractions worldwide.

For more information on Immersive Gamebox upcoming locations and launch dates, visit 

SOURCE Immersive Gamebox