(SeaPRwire) –   Info-Tech Research Group, a worldwide research and advisory firm, has revealed that Info-Tech LIVE 2026 is set to return to Barcelona on September 22 and 23, 2026, at the Grand Hyatt Barcelona. The event will convene CIOs, senior IT leaders, and technology executives from across the EMEA region. Operating under the theme Agentic IT: From Hype to Value, this flagship conference will showcase insights led by analysts, peer-to-peer discussions, and practical strategies designed to assist attendees in prioritizing AI initiatives, developing agentic capabilities, and converting investments in emerging technologies into measurable results.

LONDON, May 28, 2026 — Info-Tech Research Group, a worldwide leader in IT research and advisory, has confirmed that Info-Tech LIVE 2026 will be held in Barcelona on September 22 and 23, 2026, at the Grand Hyatt Barcelona. Following the success of its 2025 debut in Barcelona, the conference returns to Europe to unite CIOs, senior IT leaders, and technology executives from Europe, the Middle East, and Africa. They will explore how organizations can transition AI initiatives from hype to quantifiable enterprise value.

With a central theme of Agentic IT: From Hype to Value, Info-Tech LIVE 2026 in Barcelona will address one of the most critical challenges currently facing IT leaders: generating genuine business outcomes from rapidly increasing AI investments. As AI initiatives spread across IT, HR, marketing, and other business functions, organizations must decide which capabilities are ripe for agentification, which workflows require redesign, and which AI projects should advance, be refined, or be terminated.

“Technology leaders throughout EMEA are facing growing pressure to demonstrate that AI investments can deliver measurable value, rather than just serving as experiments,” states Michelle van Wijk, Senior Executive Counselor at Info-Tech Research Group, UK. “At Info-Tech LIVE 2026 in Barcelona, attendees will investigate how to implement AI with purpose, redesign workflows, construct agentic capabilities, and lead the cultural shift necessary to transform ambition into tangible outcomes.”

Info-Tech LIVE 2026 in Barcelona is designed to offer a hands-on strategic experience for IT executives seeking to bridge the divide between business and IT. Through a tactical agenda created by practitioners, analysts, and industry experts, participants will receive access to Info-Tech’s latest research, emerging IT trends, and practical playbooks for transforming the role of IT within their organizations.

What to Expect at Info-Tech LIVE 2026 in Barcelona
Info-Tech LIVE 2026 in Barcelona will provide attendees with direct access to insights from analysts, conversations with peers, and practical guidance to help IT leaders derive measurable value from AI and other exponential technologies. Participants can anticipate:

• Actionable strategies to transform AI goals into actual business value.
• Sessions led by analysts focusing on today’s most critical IT priorities.
• Networking opportunities with peers, industry leaders, and technology innovators from across EMEA.
• Interactive workshops, keynote speeches, and engaging discussions.
• Practical insights aimed at helping IT leaders achieve measurable results.

Building upon the 2025 Barcelona launch, the 2026 edition will shift its emphasis from market expansion to execution. The program will assist IT leaders in assessing where agentic AI can generate value, how to refine or prototype workflows, and how to free up capacity for innovation while reinforcing IT’s role as a driver of enterprise transformation.

For additional details about the event, please visit the Info-Tech LIVE 2026 in Barcelona page.

More information regarding keynote speakers, agenda programming, and registration will be released in the coming months. Follow Info-Tech Research Group on LinkedIn and X for the latest updates.

Media Passes for Info-Tech LIVE 2026 in Barcelona
Journalists, podcasters, and influencers are invited to join Info-Tech LIVE 2026 in Barcelona. The event offers access to forward-looking research, exclusive interviews with Info-Tech’s analysts and executives, and on-the-ground perspectives from CIOs responding to emerging priorities.

Media professionals interested in applying for complimentary media passes may contact pr@infotech.com to request access and cover the latest IT leadership and strategy discussions from the event.

About Info-Tech Research Group
Info-Tech Research Group serves as the “get things done” partner for more than 30,000 IT, HR, and marketing leaders globally. As the fastest-growing research and advisory firm, Info-Tech empowers leaders to make informed decisions and transform their organizations through AI, strategic foresight, step-by-step methodologies, practical tools, industry-leading advisory, and training programs. For nearly 30 years, tens of thousands of private and and public organizations have relied on Info-Tech to lead their most significant initiatives through periods of change and deliver outcomes that truly matter.

To discover more about Info-Tech’s HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm’s SoftwareReviews platform.

Media professionals can register for unrestricted access to research across IT, HR, and software, as well as hundreds of industry analysts, through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

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