A weekend filled with celebrities places the Johnnie Walker Black Label ‘Go Go Highball’ in the spotlight.

KEY HIGHLIGHTS

• Johnnie Walker, the top-selling Scotch Whisky globally (IWSR 2024), marks music’s premier weekend in Los Angeles with partner Sabrina Carpenter-inspired activities.
• Sabrina Carpenter’s personal Johnnie Walker Black Label cocktail – The Go Go Highball – emerges as the definitive drink to celebrate this year’s musical accomplishments.
• Johnnie Walker acts as the sole spirits partner for key weekend events, with a prominent presence at the most significant parties.
• Available for a short period, the Johnnie Walker Black Label Go Go Highball can be found at chosen Los Angeles bars such as Melrose Umbrella, Roger Room, and Hotel Figueroa.

LOS ANGELES, Jan. 31, 2026 — Johnnie Walker, the world’s leading Scotch Whisky brand (IWSR 2024), is honoring music’s most important night in Los Angeles this weekend, drawing inspiration from global partner and GRAMMY-winning superstar Sabrina Carpenter. Her signature creation, the Go Go Highball, is poised to be the standout beverage of the occasion.

As the next step in this major partnership, first revealed in summer 2025, Johnnie Walker is joining six-time GRAMMY nominee Sabrina Carpenter for a weekend of memorable activations throughout Los Angeles. These range from an eye-catching cocktail projection to captivating pre- and post-party experiences tied to Universal Music Group’s official events. Positioning itself at the heart of music, culture, and festivity, Johnnie Walker is making its mark during the music industry’s peak moment, aligning with cultural innovators and revitalizing the whisky segment.

The Go Go Highball – Sabrina Carpenter’s personal Johnnie Walker Black Label drink, inspired by a song from her newest album – was the focal point of the brand’s festivities over the major music weekend. Johnnie Walker commenced the awards weekend with flair, illuminating the Los Angeles skyline with large animations and holding an exclusive, Sabrina Carpenter-themed party at the famed Max and Helen’s on Larchmont Boulevard. This popular LA venue was converted into a dreamlike setting featuring cherry-inspired decorations and floral touches that mixed pop romance, fun glamour, and late-night luxury.

Johnnie Walker is featured as the exclusive spirits partner at several of the city’s most prominent, celebrity-filled pre- and post-celebration events throughout the weekend, establishing the Go Go Highball as the essential beverage for top music labels, nominees, and award winners.

In a playful tribute to Sabrina’s glittering fashion sense and the weekend’s red carpet elegance, Johnnie Walker has also designed a unique crystal-adorned Highball clutch bag as a weekend keepsake for brand associates.

For a limited duration in Los Angeles, in honor of this significant weekend, the Johnnie Walker Black Label Go Go Highball will also be offered to the public at selected bars like Melrose Umbrella, Roger Room, and Hotel Figueroa.

“This occasion perfectly celebrates our collaboration with Sabrina: toasting her journey and remarkable artistic achievements with a Go Go Highball during music’s most anticipated weekend,” stated John Williams, Global Head of Whiskey at Diageo. “Collaborating closely with the latest voice in the Johnnie Walker narrative, we are thrilled to keep infusing a dynamic spirit into the whisky experience.”

This weekend of joint festivities represents a major and thrilling development in the Johnnie Walker and Sabrina Carpenter alliance, which first debuted before the Short n’ Sweet tour in August 2025.

Through partnerships with influential figures like Sabrina, the brand persists in sharing distinctive stories of advancement and redefining how and where people savor Johnnie Walker Black Label, from famous stadiums and concert halls to nightlife spots in Los Angeles and elsewhere.

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