(SeaPRwire) –   This strategic joining speeds up multi-state expansion, grows commercial capacity and uses proprietary technology to deliver tiered distribution solutions for brands of any size. 

OAKLAND, Calif., March 18, 2026 — Kiva Sales & Service (KSS), a top industry sales and distribution agency, today announced a strategic merger with Petalfast, a major market leader known for its high-performing sales, distribution and retail engagement services. This groundbreaking deal will unite two of the most influential players in cannabis distribution, creating a significant scale shift that boosts operational efficiency and extends market reach for supplier partners across California, Arizona and beyond.

The transaction grows commercial capacity by preserving and strengthening both teams’ sales organizations, ensuring continuity for all partners. Suppliers and buyers will keep their existing relationships without disruption while gaining access to expanded capabilities and services. Long-term, this structure lays the groundwork for two dedicated selling divisions organized by category, allowing each team to build deeper expertise and sharper market positioning.

“By joining forces with Petalfast, we’re not just expanding our footprint—we’re building a more resilient, tech-driven engine that ensures the best cannabis products have a sustainable, professional path to consumers,” said Scott Palmer, CEO and Co-Founder of KSS. “This strategic alignment will enhance service for our partners, combining best-in-class digital tools and talent to meet every need and drive growth.”

The resulting organization will be the most versatile market partner, ensuring every brand has a reliable, efficient route to store shelves. At the core of the combined company is the launch of KSS Lite, a streamlined, “no-frills” distribution tier designed for brands that prefer to lead their own sales efforts. While KSS continues to offer its “Full Partnership” model—praised for deep retail collaboration and guaranteed payments—KSS Lite provides the logistical precision and retail access of the KSS network without full-service overhead.

KSS’ digital marketplace, KSS Live, will also position the combined organization as a leader, expanding capabilities and improving service for all partners. KSS Live has a 60% buyer adoption rate, making it one of the industry’s most powerful ordering platforms. For self-managed brands, the marketplace delivers visibility and buyer access typically reserved for those with large field sales teams. For full-service partners, it layers cutting-edge technology over human sales execution—an approach competitors can’t easily replicate.

Arun Kurichety, Petalfast Co-Founder and CEO, will serve as acting CEO of the combined organization once the transaction closes.

“We’re scaling intentionally, ensuring our expanded market presence and sharp focus on customer service directly translate to better outcomes for the brands we represent,” said Kurichety. “This deal accelerates our path to becoming the nation’s top cannabis sales and distribution company.”

Alongside the transition, Scott Palmer will lead the combined board, which will evaluate long-term leadership needs to build on the companies’ joint success in California and Arizona, and future expansion into promising markets like New York and New Jersey.

ABOUT KIVA SALES & SERVICE

Founded after the successful 2010 launch of Kiva Confections, Kiva Sales & Service connects California dispensaries with premium cannabis products, including Kiva, CLSICS, Gelato, Level, Pax, Uncle Arnie’s, CANN and Emerald Sky. An innovation incubator with a state-wide distribution network, KSS offers next-level support and expert logistics from distribution to payment processing. Learn more at kivasales.com.

ABOUT PETALFAST

Petalfast is a leading national sales, marketing and distribution platform for the regulated cannabis industry, representing emerging and established brands in California and Arizona. Notable brands include MFused, Wana, Smokiez, Sluggers, Micro Greenz and Cure Company. Contact us at hey@petalfast.com or learn more at petalfast.com. Campfire Advisors served as exclusive financial advisor; Eudaimonia Law PC and Kurichety Law PC acted as legal counsel.

SOURCE Petalfast