(SeaPRwire) –   Brand Celebrates 40th Anniversary with Poolside Wellness Experience Featuring Debbie Gibson, Autograf, Festival-Inspired Menu Moments and More

PALM SPRINGS, Calif., April 6, 2026 — Lifeway Foods, Inc. (Nasdaq: LWAY) (“Lifeway” or “the Company”), the premier U.S. supplier of kefir and fermented probiotic products, will launch California’s famous desert festival weekend with a unique, retro-themed wellness house in Palm Springs on Friday, April 10, 2026.

Marking its 40th anniversary in 2026, Lifeway is introducing a playful tribute to the 80s and 90s to the desert through an engaging poolside event that fuses nostalgic aesthetics with contemporary wellness and festival-style enjoyment. Organized by Lifeway’s CEO Julie Smolyansky, the afternoon gathering will unite media, influencers, tastemakers, and wellness advocates to honor Lifeway’s history and its ongoing influence on modern wellness discussions.

The event will include special musical acts from Debbie Gibson and Autograf, as well as a selection of beauty activities, branded experiences, and poolside engagements. Attendees can look forward to a hair-braiding station, unique giveaway items, relaxed desert ambiance, and a selection of nutritious, high-protein, probiotic-rich foods and drinks inspired by Julie Smolyansky’s cookbook, The Kefir Cookbook, and the festival season.

Highlighted dishes and beverages will consist of artist- and festival-themed offerings like the Here Comes the Sun Breakfast Bowl, Purple Haze Smoothie, Yummy Yummy Georgia Peach Dirty Mocktail, It’s Me Espresso Japanese Cheesecake with Lifeway Farmer Cheese, and Farmer Cheese with Black Caviar Blini Bites, along with other selections.

Anticipated guests include influencers like Gabi Lopes, Chayse Byrd, and Lauren Gibson.

“We created this event to honor Lifeway’s four-decade legacy with a vibe that is contemporary, uplifting, and culturally significant,” stated Julie Smolyansky, CEO of Lifeway Foods. “It’s a thrill to combine music, wellness, community, and tasty probiotic foods and drinks in an environment that showcases our roots and our future direction.”

The event is scheduled from 12:00 p.m. to 5:00 p.m. PT at a location in Palm Springs, California; the specific address will be shared after an RSVP is confirmed. Media representatives are invited to drop in at any point during the event with prior accreditation.

Photo and Interview Opportunities

• Julie Smolyansky onsite (timing available upon request)
• Poolside event activations and branded moments
• Festival-inspired food and beverage offerings
• Influencer and guest arrivals

Media RSVP / Contact
Lifeway Foods PR, CBC
lifeway@cerconebrown.com

About Lifeway Foods, Inc.
Lifeway Foods, Inc., honored as one of America’s Growth Leaders by TIME, named Dairy Foods’ Processor of the Year 2025, listed among Forbes’ Best Small Companies, and included in Inc.’s 2025 Best in Business list in the Best Challenger Brands category, is the top U.S. provider of the probiotic, fermented beverage kefir. Beyond its popular drinkable kefir, the Company also makes several cheese varieties and a ProBugs® line for children. Lifeway’s distinctively tart fermented dairy items are currently available throughout the United States, Mexico, Ireland, South Africa, United Arab Emirates, and France. Discover how Lifeway benefits more than just you at lifewayfoods.com.

SOURCE Lifeway Foods, Inc.