TORONTO, April 16, 2025 – Mastermind Toys, a leading Canadian retailer specializing in toys and children’s lifestyle products, has announced an equity investment from Stéphane Tétrault. The deal makes Tétrault a partner with current co-owners Joe Mimran and Frank Rocchetti.

Tétrault, a French-Canadian businessman, founded Imports Dragon and is a co-owner of McFarlane Toys. He brings extensive knowledge in toy licensing, manufacturing, and innovation. With over 25 years of experience, he grew Imports Dragon into one of Canada’s fastest-growing toy companies (importsdragon.com) and contributed to McFarlane Toys’ success (mcfarlane.com). His background in developing licensed products and innovative toys will support Mastermind Toys’ growth plans and curated product selection.

“We are very happy to have Stéphane join Mastermind Toys as a partner,” said Joe Mimran, co-owner of Mastermind Toys. “His experience in toy innovation and licensing fits well with our vision. As we improve our product offerings and move into new areas, Stéphane’s knowledge will help us offer even more exciting products to families throughout Canada, while keeping our focus on design and quality.”

Mastermind Toys has been increasing its offerings beyond just toys. Recently, the company acquired Coco Village, a design-focused brand from Quebec that offers modern toys, furniture, and décor for children. Coco Village has its own direct-to-consumer business, is growing through new wholesale partnerships, and its products are now available in Mastermind stores. In addition to Coco Village, Mastermind has launched baby and toddler clothing lines like Rise Little Earthling and an exclusive Ms. Rachel collection, showing the retailer’s move into a wider range of children’s lifestyle products. These efforts, along with Tétrault’s partnership, highlight Mastermind’s dynamic, forward-thinking approach to retail and its position as a destination for carefully selected, discovery-based play experiences.

“Mastermind Toys is a dynamic and forward-thinking company that is dedicated to providing parents with the best toys, books, and children’s lifestyle brands that support development through play,” said Stéphane Tétrault. “I share that commitment, and I’m eager to use my experience in licensing and product innovation. Together, we will build on Mastermind’s 40-year history of play-based learning and lead its next stage of growth as Canada’s top specialty toy retailer.”

About Mastermind Toys

Mastermind Toys is the leading specialty toy and children’s lifestyle retailer in Canada. For over four decades, Mastermind Toys has focused on providing the best toys, games, books, and children’s products that encourage learning through play. With stores across the country and an online store (mastermindtoys.com), Mastermind Toys inspires lifelong learners with its carefully chosen products, reinforcing its position as Canada’s authority on play.

SOURCE Mastermind Toys

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