Created based on actual feedback from golfers, Swing Ease
transforms a trusted formula into delivery methods made for the sport’s physical requirements.
KIHEI, Hawaii, Jan. 22, 2026 — Maui Grown Remedies, a wellness company from Hawai’i recognized for its high-quality, plant-based products used by both medical professionals and consumers, has launched Swing Ease. This marks the brand’s first offering tailored to a specific sport and its official debut in the golf performance and recovery market.
was the standout choice in a concept study tested by golfers is a specialized adaptation of the company’s flagship Activated Cannabinoid Balm. Although the original balm gained popularity with active people, including golfers, its initial design was for spa, clinical, and home settings. It came in glass packaging and was better suited for professional application than for carrying on the golf course.
“The golf community itself approached us,” stated Melissa Fisher, President of Maui Grown Remedies. “Golfers were using our Activated Cannabinoid Balm and experiencing genuine benefits, but the packaging was made for massage therapists—not for the lifestyle and needs of a golfer.”
Golf involves repetitive rotational movements that stress the hands, wrists, elbows, shoulders, and back. To meet these specific needs, the company modified its formula into new formats that fit seamlessly into a golfer’s routine—usable before a round, during a break, or after play for recovery.
Design Backed by Research
The creation of Swing Ease was guided by direct feedback from golfers and a quantitative study involving 353 active players. In this research, Swing Ease was the clear favorite, with most participants choosing it as the most attractive package and giving it top marks for visual appeal, clarity, and overall attractiveness. Golfers also linked the product strongly with scientific credibility, data-driven development, and a focus on golf, enhancing its fit for pro shops and golf retailers.
These findings influenced the product’s design and golf-oriented branding. Together with observations of how golfers use products, they directed the selection of application methods and materials.
The company prioritized developing a functional recovery aid suited to the game’s physical demands over marketing it as a mere lifestyle item.
Swing Ease Product Overview
- Formats:
A convenient roll-on for targeted, portable use; a sturdy jar with a bamboo casing that replaces breakable glass
- Designed for:
The repetitive, twisting stresses typical in golf
- Use cases:
Pre-game preparation, mid-round application, or post-round recovery
- Development inputs:
Direct input from golfers and formal concept testing with active players
- Availability:
Launching at chosen golf venues, such as Wailea Golf Club
A Strategic Launch During Market Shifts
Swing Ease debuts at a time of significant change in the cannabinoid wellness sector, where stricter federal regulations are affecting brands that rely on intoxicating or synthetic ingredients. Maui Grown Remedies, however, was founded with a focus on compliance, transparency, and non-intoxicating products.
“Our foundation in compliance means we are not scrambling to adapt—we are moving forward with purpose,” Fisher continued. “Swing Ease embodies our core strategy: rigorous product development, validation through real use, and careful growth into markets where performance and reliability are key.”
Swing Ease is the company’s first product dedicated to a sports niche and indicates plans to enter other performance-focused categories that align with its scientific approach and research-based development. The product is aimed at golf resorts, pro shops, and direct online sales.
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Maui Grown Remedies creates advanced, science-backed plant-based therapeutics in Maui, Hawaii. The company was founded by the team responsible for Hawaii’s premier medical cannabis provider, “Maui Grown Therapies,” which has offered patients innovative cannabinoid products and education since 2017.
SOURCE Maui Grown Remedies Inc