MONTREAL, May 21, 2025 – Mistplay, established in 2016, has become a leading rewards program for mobile gamers, pioneering the rewarded play industry for publishers globally. Now, it’s expanding its offerings with LoyaltyPlay, a gaming reward center designed to help mobile app publishers generate revenue and keep users engaged through compelling features and mechanics.
According to Tricia Han, CEO of Mistplay, LoyaltyPlay aims to move beyond the typical offerwall by providing a reward experience that builds stronger loyalty to users’ favorite apps through gaming. As pioneers in rewarded play, Mistplay has spent nearly a decade improving engagement and monetization within its own app. Now, they’re extending this expertise to publishers across various industries, with plans for AI enhancements in the near future. They envision a future where mobile apps overcome traditional industry barriers to create innovative solutions that improve user engagement and satisfaction.
LoyaltyPlay centers around a customizable gaming reward hub where users earn a publisher’s in-app currency. Users receive this currency for playing games from a catalog of popular titles and genres, reaching checkpoints, completing in-game tasks, and making in-app purchases. Increased playtime through LoyaltyPlay leads to more in-app currency, encouraging users to return to the host app and engage further. This engagement loop enhances the overall app experience and provides publishers with a consistent additional revenue stream.
This is just the beginning for the platform. In the coming months, Mistplay will integrate its AI engine to further enhance LoyaltyPlay, introducing AI-driven game recommendations and Smart LiveOps to boost scale and performance.
LoyaltyPlay is now live in the U.S. and accessible via Mistplay for iPhone. A key partnership with Super.com will soon provide users with a curated selection of games from leading publishers for the app’s user base.
Hussein Fazal, CEO & Co-Founder of Super.com, stated that Super.com is excited to collaborate with Mistplay to offer their unique rewarded content to users. They anticipate leveraging Mistplay’s expertise in loyalty-driven engagement to improve user experience and create more earning opportunities for members, and are eager to showcase Mistplay’s innovative approach on their platform.
For more details on the platform, please visit our website at .
About Mistplay
Mistplay is a top loyalty app for mobile gamers. Millions of mobile gamers use Mistplay to find new games and earn rewards. Launched in Montreal in 2016, Mistplay has become a key media source for game publishers, recently ranking #9 overall on the 2024 AppsFlyer Performance Index for Android Gaming. Further information can be found at .
SOURCE Mistplay
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