The beverage brand is back as the BIG3’s official energy drink.
LOS ANGELES, June 13, 2025 – The BIG3 announced today that Monster Energy, a long-standing partner, will return for the fifth straight year as the league’s presenting sponsor. Monster Energy will not only be the BIG3’s Official Energy Drink, but it will also continue to support the Monster Energy BIG3 Celebrity Game, which will be held on Sunday, August 17 at the American Airlines Center in Dallas, TX. The eighth season of the BIG3 will begin on June 14, 2025, at Allstate Arena in Chicago, IL, and will be broadcast live on CBS, iHeart Radio, and VICE TV.
BIG3 CEO Ice Cube stated, “We are excited to have Monster back as a valued partner for the fifth year in a row. We appreciate Rodney, Dan, and everyone at Monster’s continued support in making this happen. It’s incredible to have this level of commitment from a brand that we admire and that complements the BIG3’s DNA, even after five years. I’m excited for our fans to enjoy another summer of Monster Energy and the BIG3, starting on June 14.”
As usual, Monster Energy will have a strong brand presence in all ten host arenas this season, continuing to be a key part of the BIG3 fan experience. Fans can anticipate product giveaways, performances by Monster Energy’s Breakers and BMX riders, exclusive opportunities to meet BIG3 players and coaches, and, of course, the popular Monster Energy Girls.
Monster Energy’s Global CMO, Dan McHugh, stated, “BIG3 is a perfect fit for Monster’s DNA. We’re thrilled to be back for our fifth year. As long as Big3 continues to deliver exciting action, pioneer the sport, and bring the energy, we’ll keep returning.”
To learn more about the BIG3, visit and follow @thebig3 on and . Tickets for the 2025 season are now available at
ABOUT BIG3:
The BIG3 was founded on January 11, 2017. The first professional FIREBALL3 league was created by producer, actor, and music legend Ice Cube, along with entertainment executive Jeff Kwatinetz. They envisioned a player-focused league that prioritized entertainment and innovation. The BIG3 has no unimportant minutes, encourages trash talk, and values every point, whether it’s a 4-point or 3-point shot. Each BIG3 team includes hall of famers, icons, trailblazers, and top-tier 3-on-3 players.
The league has been a leader in diversity and opportunity in the sports industry, becoming the first Black-owned and operated professional sports league (certified by ByBlack), the first professional sports league with a Black commissioner, the first basketball league with female head coaches, and the first professional sports league to permit CBD use.
In 2024, Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, recognizing individuals who make significant contributions to their community; he was the first non-player to receive this honor.
ABOUT MONSTER ENERGY:
Monster Energy, based in Corona, California, is a leading marketer of energy drinks and alternative beverages. Rejecting the conventional, Monster Energy supports the scene and sport, including motocross, off-road racing, NASCAR, MMA, BMX, surfing, snowboarding, skiing, skateboarding, and the rock and roll lifestyle. Monster Energy is a brand that values authenticity and the essence of its sports, athletes, and musicians. More than just a drink, it embodies the lifestyle of athletes, bands, believers, and fans. Find out more about Monster Energy and its drinks at .
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Hannah Palacios,
SOURCE Monster Energy
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