Leading venture capital firms have invested in MOTORMIA, which has attracted hundreds of thousands of enthusiasts and aims to transform the automotive aftermarket with AI-powered solutions
SCOTTSDALE, Ariz., Oct. 31, 2024 — MOTORMIA, a new automotive enthusiast platform designed to revolutionize the automotive aftermarket industry through AI, has secured funding from multiple venture capital firms. Mia, the platform’s groundbreaking AI virtual assistant, can personalize user experiences based on their knowledge levels, generate AI vehicle renderings, offer performance upgrade suggestions, and help users make informed decisions for their specific build goals.
MOTORMIA users add their vehicles to the platform and define their build and performance aspirations. Mia then provides customized recommendations, all of which are adjustable to their mechanical expertise. Users can interact with Mia to request her favorites, search for specific brands, seek further suggestions, and save planned product upgrades to their builds. Sharing their existing modifications and build progress with friends and other users is encouraged.
Founded by Isaac Bunick in January 2023, MOTORMIA has garnered the attention of hundreds of thousands of enthusiasts since its public beta release in 2024. It is backed by venture capital firms including Lerer Hippeau, Seedcamp, QP Ventures, Verissimo Ventures, State of Mind Ventures, Deftly.vc and Alumni Ventures.
“Our mission is to transform and enrich the aftermarket experience for enthusiasts, manufacturers and service professionals,” said MOTORMIA founder and Chief Enthusiast Officer Isaac Bunick. “By delivering a seamless consumer AI experience, Mia can make the enthusiast lifestyle more accessible and enjoyable for everyone.”
“MOTORMIA is poised to disrupt the automotive aftermarket industry, using AI to provide an engaging consumer experience for automotive enthusiasts,” said Lerer Hippeau Managing Partner Ben Lerer. “Isaac and his team understand this industry better than anyone and are solving real problems for the over 60M automotive enthusiasts across the United States – it’s an absolutely enormous population of people excited about aftermarket modding opportunities, and it’s growing.”
MOTORMIA will be showcased at the upcoming SEMA Show in Las Vegas, Nevada, from November 5 to 8, in booth 11179 in the North Hall of the Las Vegas Convention Center.
For more information about MOTORMIA, please visit.
About MOTORMIA
MOTORMIA has attracted hundreds of thousands of enthusiasts since its public beta release in 2024, demonstrating its innovative capabilities. At the heart of the platform is Mia, a consumer AI experience that personalizes the connection between enthusiasts and their vehicles, fostering deeper relationships with manufacturers and service providers. MOTORMIA is poised to become the leader in automotive innovation, transforming the enthusiast experience for future generations.
About Lerer Hippeau
Lerer Hippeau is an early-stage venture capital firm founded and operated in New York City. Our portfolio includes more than 400 leading enterprise and consumer businesses, including Zipline, Guideline, MIRROR, Blockdaemon, K Health, Warby Parker, and ZenBusiness. We’re experienced operators who invest early and stay in our founders’ corners as they build iconic companies. Learn more at lererhippeau.com.
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SOURCE MOTORMIA