(SeaPRwire) –   LONDON, March 27, 2026 — A fresh study by the co-ownership firm MYNE, titled Holiday Home Ownership: A Changing Landscape, highlights a transformation in British travel habits with the rise of the “return economy.” The data shows that a majority (61%) of Brits now prefer revisiting familiar locations over one-off trips, seeking a sense of community and belonging that transcends their daily routines.

The research indicates that Brits are drawn back to the same spots due to convenience (37%), a desire to connect with local communities (37%), and emotional attachments (36%). These results point to a trend where travellers value meaningful engagement with a location over merely visiting popular tourist sites. This shift is evident in accommodation preferences, with 55% of respondents opting for longer, recurring stays, and 47% expressing interest in maintaining a consistent base abroad.

Furthermore, Brits are becoming more mindful of the impact their travel has on host communities. 35% expressed concern regarding holiday properties that remain vacant for most of the year, while 33% worry that tourism-focused accommodation limits housing options for locals.

With 57% of people believing that tourism should benefit the local area, these ethical considerations are shaping travel decisions. This reflects a wider evolution in how people view international travel and property ownership. Over half (57%) of those surveyed are interested in models that promote year-round usage to ensure consistent occupancy, and nearly a quarter (22%) find locations more appealing if they offer ways to support the local economy during off-peak seasons.

Two-thirds of those surveyed (66%) are most attracted to fully serviced holiday properties, emphasizing the importance of a stress-free experience devoid of maintenance or administrative burdens. Consequently, travellers are increasingly looking into alternative ownership structures that provide the benefits of a second home without the complications of sole ownership.

Nikolaus Thomale, Founder of MYNE, stated: “The aspiration to own a home abroad remains strong, but the preferences regarding how to own and utilize such properties are evolving. Travellers are looking for spaces where they can create lasting memories and integrate into local life through repeat visits, all while maintaining flexibility and avoiding hassle. This is precisely why co-ownership models and platforms like MYNE are becoming increasingly popular.”

MYNE provides access to high-end holiday homes across Europe, featuring a variety of premium amenities. For further details on MYNE’s co-ownership opportunities, please visit https://www.myne-homes.com/.