APIA, Samoa, Feb. 19, 2026 — , a user-centric crypto exchange, today announced the rollout of its AI-Native Revolution, kicking off an organization-wide transformation that integrates artificial intelligence at the core of its operational framework, product principles, and long-term strategic direction.

Instead of introducing AI as a standalone feature, Phemex is reorganizing its structure around intelligent systems. Artificial intelligence will serve as a foundational layer across management, operations, product development, and strategic planning—shaping decision-making processes, product-building approaches, and how value is delivered to users.

This strategy reflects a broader structural shift in the digital asset industry. As AI reduces information asymmetry and automates complex market analysis, competitive advantage is increasingly defined by how effectively platforms weave machine intelligence into execution frameworks and user experiences. In this landscape, AI is no longer optional infrastructure; it is becoming the core engine of modern financial systems.

Internally, Phemex is revamping workflows to embed AI-driven processes that streamline operations and accelerate product iteration. Teams are being equipped to collaborate with intelligent systems, shifting focus from repetitive tasks to higher-level problem-solving and innovation. The transformation also includes expanding AI capabilities across the organization through talent development and strategic recruitment, ensuring intelligence is deeply integrated into both technology and culture.

Beyond operational restructuring, Phemex is gradually integrating AI into its platform architecture. Future product initiatives will reflect this AI-native foundation, reinforcing the company’s commitment to building a more intelligent trading ecosystem.

, CEO of Phemex, commented: “The AI revolution is not a trend—it’s a structural turning point for our industry. For users, this means more adaptive tools, more efficient execution, and a trading environment that evolves with market complexity. For Phemex, it means rethinking our operations at every level, replacing static processes with intelligent systems that enhance speed, precision, and scalability. And for the industry, it signals a shift from feature-driven competition to infrastructure-driven evolution. Exchanges will no longer compete solely on listings or fees, but on how intelligently they integrate technology into their core architecture.”

With this revolution, Phemex positions itself to evolve from a technology-enabled exchange into a fully AI-native organization, placing intelligence at the center of its growth, innovation, and long-term industry contribution.

About Phemex
Founded in 2019, Phemex is a user-first crypto exchange trusted by over 10 million traders worldwide. The platform offers spot and derivatives trading, copy trading, and wealth management products designed to prioritize user experience, transparency, and innovation. With a forward-thinking approach and commitment to user empowerment, Phemex delivers reliable tools, inclusive access, and evolving opportunities for traders at every level to grow and succeed.

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