SHANGHAI, Jan. 5, 2026 — TRANSSION’s Infinix brand welcomed a high-level delegation headed by H.R.H. Prince Sultan Bin Mansour Al Saud—Chairman and CEO of Saudi Arabia’s First Travel Group—at TRANSSION’s Shanghai headquarters. Mr. George Zhu, Founder and Chairman of TRANSSION Holdings, along with senior group executives and Infinix leadership, greeted the delegation for a detailed discussion about future collaboration. Prince Sultan visited the Infinix Brand Experience Center, getting direct exposure to the brand’s advanced innovations and newest technological advancements. Greatly impressed by these accomplishments, the Prince and TRANSSION’s leadership moved to a formal summit, leveraging a basis of mutual trust to explore strategic alignments.

The summit began with an opening speech from Chairman Zhu, who offered a warm welcome to Prince Sultan and the delegation. In his comments, Chairman Zhu laid out TRANSSION’s corporate values and strategic vision for global emerging markets, giving the delegation a comprehensive view of the group’s global business structure and Infinix’s strategic growth. Leveraging their extensive local knowledge, Saudi representatives provided helpful insights on the growth path for TRANSSION and Infinix in the Kingdom. These talks generated fresh momentum and a broad framework for full collaboration and deep market development, laying a strong foundation for the joint global growth of both sides.

During the session, both sides participated in a lively and fruitful discussion across several areas—including channel alignment, market growth, content creation, resource sharing, business innovation, and intelligence support—uncovering significant potential for deep collaboration and future growth. Chairman Zhu stressed that Saudi Arabia, a key hub for TRANSSION in the Middle East, requires a forward-thinking strategy built on long-term brand awareness. He promoted an approach characterized by strategic vision and careful implementation in R&D, experiential innovation, and AI development, aiming to build a self-sustaining industrial and brand ecosystem. Chairman Zhu voiced strong confidence that TRANSSION has the vision and ability to help the Kingdom enter a new phase of global momentum via this growing partnership.

Infinix— a strategic pillar of TRANSSION’s global growth—was the central focus of the summit’s collaboration talks. As one of Saudi Arabia’s top three smartphone brands, Infinix has strengthened its presence in the Kingdom, sustaining a path of robust growth. This market leadership is supported by rising brand influence: in just two years, Infinix’s search popularity has jumped almost five times, leading Android brand engagement on platforms such as TikTok and Instagram. By aligning with Saudi Arabia’s National Gaming and Esports Strategy through its GT series and major tournament sponsorships, Infinix has created a vibrant local esports ecosystem. This deep integration offers a strong launchpad for the brand’s future. The meeting is anticipated to be a key catalyst, giving Infinix unprecedented momentum as it grows its reach in Saudi Arabia and the Middle East.

The summit ended positively with a ceremonial gift exchange and group photo, representing the growing partnership. Prince Sultan shared his deep appreciation for TRANSSION’s technological innovation and global strategic vision, while praising Infinix’s impressive growth and successes in the Saudi market. Both sides voiced strong optimism for a full, multi-faceted collaboration moving forward. As Saudi Arabia’s global standing grows and TRANSSION’s international presence deepens, both parties are committed to exploring meaningful cooperation across various sectors, working together to support the transformative goals of Saudi Vision 2030.

About Infinix:

Established in 2013, Infinix is a trendy tech brand designed for young consumers. Present in over 70 countries, Infinix offers advanced technology, stylish design, and excellent performance. Its product range includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix was featured in Kantar and Google’s Top 50 Chinese Global Brand Builders Report and ranked sixth in Fast Company’s 2024 World’s Most Innovative Companies in the Asia-Pacific category. For more details, please visit:.

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