LOS ANGELES, Dec. 10, 2024 — Following the launch of its “We got you” campaign, PC Game Pass, collaborating with Mutiny (A Trailer Park Group Company), showcased its humorous approach at The Streamer Awards with “Dripping in PC Game Pass”—an initiative blending fashion, gaming, and marketing in a unique gown worn by QTCinderella.
Created by TikTok’s @whoisJillea, QTCinderella’s gown was a striking design. The sophisticated attire combined high-fashion elements with tech components such as wires, cables, microchips, and keycaps integrated into the corset and sleeves.
However, the gown was more than a fashion statement—it was interactive. PC Game Pass codes were embedded in the dress’s train, giving fans access to the service’s game library while highlighting PC Game Pass’s value proposition.
“We’re excited to be part of the Streamer Awards, celebrating creators who share gaming with millions,” said Omar Smith, Game Pass’s Integrated Marketing Manager. “Streamers are vital to the gaming community, and we’re delighted PC Game Pass participated in such a distinctive way, fulfilling our commitment to PC gamers.”
Completing the look, QTCinderella carried an Xbox Nexus clutch and wore a crown made from a functional Xbox wireless headset—a playful yet stylish tribute to gaming culture. This ensemble was showcased on the red carpet and during the PC Game Pass-sponsored award presentation.
“Our ‘We got you.’ campaign acknowledges our audience’s advertising preferences, so we embrace it,” stated Claire Zimmerman, Mutiny’s Creative Director, “This dress is a bold statement, clearly showcasing its advertising nature, debuting on a significant night for streamers. It’s a novel approach, paving the way for future unconventional engagements within gaming culture.”
PC Game Pass didn’t simply sponsor a moment; they created one. The “Dripping in PC Game Pass” event was an engaging spectacle blurring the lines between fashion and gaming, effectively combining humor, innovative fashion, and gaming culture for a memorable experience.
ABOUT MUTINY
Mutiny, part of Trailer Park Group, is a creative agency specializing in innovative campaigns designed to engage audiences across diverse platforms. Mutiny delivers immersive brand experiences that push boundaries and create impact.
ABOUT QTCINDERELLA
QTCinderella is a popular Twitch streamer, YouTuber, podcast host, and the creator of The Streamer Awards. Her talent and charisma have captivated audiences for over six years. She is also the founder and host of The Streamer Awards.
ABOUT JILLEA
Jillea is a designer, artist, and cosplayer who gained popularity on TikTok with her distinctive designs. Her bold, genre-bending creations garner millions of views, redefining fashion and cosplay.
CREDITS
MICROSOFT/XBOX
Chris Lee – VP, Xbox Marketing
Reuben Fernandes – Director, Xbox Platform & Subscriptions
Bogdan Bilan – Director, Xbox Platform & Subscriptions Demand Generation
Devina Hardatt – Senior Manager, Integrated Marketing – Game Pass Lead
Omar Smith – Manager, Integrated Marketing – Game Pass
Ben Blaska – Manager, Integrated Marketing – Game Pass
Anh Ho – Manager, Integrated Marketing – Game Pass
Ryan Zhao – Manager, Integrated Marketing – Game Pass
Jeff Rubenstein – Xbox Communications Director, New Platforms
Sean Morgan – Influencer Relations & Comms
MUTINY, A TRAILER PARK GROUP CO.
Geordie Larratt-Smith – President
Kristen Walters – Executive Director, Agency Operations
Noah Eichen – Executive Creative Director
Claire Zimmerman – Creative Director
Avery Harrison – Creative Director
Griffin Drew – Art Director
Cory Hambly – Copywriter
Alyssa McCourt – Account Director
Mayowa Adelugba – Account Manager
Amy Greenleaf – Executive Producer
Ryan Connors – Producer
Nevada Carney – Head of Strategy
Ryan Riley – Strategy Director
Millie Robson – Creative Strategist
Rachel McIntyre – SVP, Business Affairs
SOURCE Trailer Park Group