(SeaPRwire) –   Advisory board brings together over 60 years of leadership expertise from Southern Glazer’s Wine & Spirits, Diageo, Moët Hennessy, Campari, Happy Dad Hard Seltzer, and other top industry players

CHARLESTON, S.C., May 21, 2026 — Reframe Beverage, a maker of premium hemp-derived THC beverages, today announced the launch of its Strategic Advisory Board, assembling top leaders across the alcoholic beverage, distribution, investment, mergers and acquisitions, and consumer brand building sectors.

These appointments come as Reframe gains growing traction across retail, distribution and product innovation, setting the company up to enter its next phase of expansion.

To help steer the brand through its upcoming growth stage, Reframe has named the following industry leaders to its Advisory Board:

• Dan Buttling: Dan Buttling is a seasoned executive and entrepreneur with more than 30 years of leadership experience in the alcoholic beverage industry. He previously held senior leadership positions at Diageo, including CMO of the Diageo Beer Company, and later served as CEO of Stoli North America. Dan currently acts as a partner at Feast Agency and 2XO Bourbon, where he focuses on brand expansion and business development.
• Joshua Singh: Joshua Singh is an experienced builder, investor and operator. He currently serves as Chief Business Officer at Happy Dad Hard Seltzer, Lemonade & Tea. Prior to his role at Happy Dad, Joshua worked at Cooley LLP after completing his degrees at the University of Pennsylvania, UC Davis and Stanford.
• Rachel Citera: Rachel currently holds the role of Principal at Verlinvest, a global, family-backed investment firm focused on scaling high-growth, mission-driven consumer brands. At Verlinvest, she leads investment efforts across the Food & Beverage and 4-Wall Retail sectors. Rachel sits on the Board of Hint, Inc. and provides support to other portfolio companies including Insomnia Cookies and K1 Speed.
• Steve Chasen: Steve Chasen is a longstanding beverage industry veteran with over 25 years of experience building award-winning teams and brands at some of the world’s leading alcoholic beverage companies. He is the Managing Partner of Deep Channel Partners LLC, a consulting and advisory firm serving the alcoholic beverage and adjacent industries.
• Ben Miller: Ben Miller brings more than 15 years of experience in the beverage industry, with extensive expertise in brand development, distribution, and market expansion. He spent a decade at Southern Glazer’s Wine & Spirits, where he built a strong background in sales leadership and supplier strategy. As an early member of the Dos Hombres team, Ben currently serves as Senior Vice President, playing a key role in scaling the brand and driving growth in the premium spirits category.
• Danny Saltzman: Danny is the Founder & CEO of The Fuel Brands — a leading advisory firm for alcoholic beverage and consumer brands, as well as companies operating in the technology, wellness and functional CPG industries. Danny also works as an investor, advisor and board member for The Long Drink, Archer Roose, TOST and Provi, with notable prior sales leadership roles at Moët Hennessy, Diageo, Brown-Forman, Coors, Sidney Frank and Breakthru.

“Adult social occasions are evolving, and consumers are looking for new ways to connect, celebrate, and unwind,” said Jake MacDowell, President of Reframe Beverage. “Reframe provides these consumers with a premium, alcohol-free beverage option made for the moments where wine, cocktails, and spirits have traditionally been the default choice.” 

“This group brings combined experience across some of the most respected companies in alcoholic beverage, distribution, consumer investing, and brand building,” Justin Buchanan, the company’s CEO, continued. “Their insights will give us a major competitive edge as we scale, helping us access key opportunities, navigate a fast-changing category, and operate with the discipline of a far larger beverage company.”

Reframe’s flagship product, Reframe Cannabis Spirit, is a hemp-derived THC beverage crafted to look, feel, and be served just like a premium wine or spirit — with 0% ABV and a low-dose, adjustable THC experience. Built around sophisticated design, accessible dosing, and shared adult gatherings, Reframe offers consumers a new choice for getting together, celebrating, and unwinding.

The brand launched with a targeted five-state rollout across Texas, North Carolina, South Carolina, Tennessee, and Wisconsin, and has sold over 100,000 bottles to date. Reframe will expand into Florida next month, and will launch new ready-to-drink concepts this summer, extending the brand to more formats, occasions, and retail settings.

For more information, you can visit the company’s website at https://drinkreframe.com.

Company Contacts 
Jake Macdowell
President
Reframe Beverages 
jake@drinkreframe.com

Justin Buchanan
CEO
Reframe Beverages 
justin@drinkreframe.com

Communications Contact 
Taylor Foxman
Founder & CEO
The Industry Collective
609-432-2237
414989@email4pr.com 

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SOURCE Reframe Beverages