(SeaPRwire) –   The updated agreement underscores shared priorities to advance a robust, sustainable, and resilient tourism sector

GATINEAU, QC, April 24, 2026 — Parks Canada and the Tourism Industry Association of Canada (TIAC) have extended their Memorandum of Understanding (MOU), building on years of close collaboration to support Canada’s tourism sector and visitor economy.

The MOU establishes a framework for collaboration across key areas including stakeholder engagement, participation in industry forums, and joint efforts to foster sustainable tourism opportunities and build sector resilience amid emerging challenges. These priorities reflect a shared understanding that domestic and international tourism growth depends on strong, ongoing coordination between government and industry stakeholders.

Together, Parks Canada and TIAC will work to advance a strong, competitive, and sustainable tourism sector that contributes to Canada’s economic prosperity and environmental stewardship.

Quotes
“The renewed Memorandum of Understanding with the Tourism Industry Association of Canada reflects our shared commitment to strengthening Canada’s visitor economy while protecting the natural and cultural treasures that define our country. By continuing to collaborate, Parks Canada and TIAC will support sustainable tourism that benefits communities, enhances visitor experiences, and ensures these special places are preserved for future generations.”

Andrew Campbell,
Interim President & Chief Executive Officer, Parks Canada

“Working closely with Parks Canada helps TIAC deliver tangible value for Canada’s tourism sector. This MOU provides a stronger foundation to address shared challenges, unlock new opportunities, and ensure tourism continues to support jobs, businesses, and communities across the country. A more unified sector is not only good for tourism—it’s good for Canada.”

Sébastien Benedict,
President & Chief Executive Officer, Tourism Industry Association of Canada

“Canada’s tourism sector, including Parks Canada-managed sites, plays a vital role in our economy and in showcasing the natural and cultural places that define our nation. Renewing this MOU with the Tourism Industry Association of Canada strengthens collaboration between government and industry, supports sustainable tourism, and helps ensure Canada remains a world-class destination—now and for future generations.”

The Honourable Julie Dabrusin,
Minister of Environment, Climate Change and Nature

Quick facts

• Parks Canada is one of Canada’s leading tourism experience providers, welcoming approximately 24 million visitors annually to some of the world’s most iconic natural and cultural heritage destinations.
• Visitors to Parks Canada-managed locations contribute $4 billion to the national GDP and spend over $11 million daily in communities across the country.
• Parks Canada hosted 14.5 million visitors during the summer Canada Strong period—an increase of 13% compared to 2023. The organization is on track to reach 26 million visitors for 2025-26.
• Parks Canada-managed sites are at the heart of our national identity. They connect us through powerful stories and breathtaking landscapes, fostering a shared bond with the places that have shaped our Canadian identity.
• With 171 national historic sites, 48 national parks, five national marine conservation areas, and one national urban park, Parks Canada’s extensive network offers services in over 200 locations across Canada—covering every province and territory, including rural, urban, and northern regions.
• TIAC advocates for Canadian tourism businesses and promotes positive measures to help the industry grow and thrive.
• TIAC represents tourism interests at the national level. Its advocacy work includes promoting and supporting policies, programs, and activities that benefit the sector’s growth and development.
• TIAC strives to lead Canada’s tourism industry to become the most competitive in the world.
• TIAC’s mission is to be the voice of Canada’s tourism industry and enhance its global competitiveness as an international destination through leadership and advocacy.
• TIAC represents over 600 members and thousands of affiliates from coast to coast to coast.

Related Links
Parks Canada: Plan your visit
Tourism Industry Association of Canada

SOURCE Parks Canada (HQ)