A creative collaboration between Adcetera and Roborock sent the S8 MaxV Ultra robot vacuum into the stratosphere.
HOUSTON, Dec. 23, 2024 — Houston-based digital marketing agency, Adcetera, and Roborock, a leading robot vacuum brand, launched a groundbreaking campaign. The “Beyond Limits” campaign culminated in launching the Roborock S8 MaxV Ultra 120,000 feet above Earth, marking a first for robot vacuums.
To showcase Roborock’s #BeyondLimits hashtag, Adcetera created a narrative featuring scientists frustrated with inadequate cleaning tools. Their solution: the Roborock S8 MaxV Ultra. After rigorous testing, they launched the vacuum into space.
The project involved Sent into Space, a UK firm specializing in stratospheric launches. On September 17, 2024, the Roborock S8 MaxV Ultra launched from Sheffield, UK, reaching 120,000 feet and withstanding extreme temperatures, demonstrating the product’s durability and innovation.
The campaign involved creating a unique set, sourcing talent and props, extensive post-production with special effects, and coordinating an international launch – all completed on time and within budget.
Stella Lin, Roborock Marketing Specialist, praised the collaboration, stating it showcased both Roborock’s product quality and Adcetera’s expertise.
The video series has amassed tens of millions of views across Facebook, Instagram, and YouTube.
Adcetera’s Chief Creative Officer, Rowan Gearon, expressed pride in transforming a seemingly impossible idea into reality, highlighting their commitment to pushing creative boundaries, mirroring Roborock’s technological innovation.
About Adcetera
Adcetera, a full-service digital marketing agency, provides innovative growth solutions for brands. With offices in Houston, TX, Chicago, IL, and The Woodlands, TX, their diverse team delivers award-winning work, providing value to brands for over 40 years. Adcetera is a privately held, WBENC-certified, HUB-certified, woman-owned business. For more information visit . Follow on .
Adcetera – Strategic. Creative. People.
About Roborock
Roborock is a leading smart cleaning brand known for intelligent solutions. Dedicated to becoming a global leader in smart appliances, Roborock provides innovative robotic, cordless, and wet/dry vacuum cleaners and washer-dryers. With a user-centric approach, their R&D-driven solutions serve over 15 million homes in 170+ countries. Headquartered in Beijing with subsidiaries in the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock aims to expand its global presence. For more information, visit
SOURCE ADCETERA