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Company to Relaunch as EB Games Canada

TORONTO, May 5, 2025 – French-Canadian entrepreneur Stephan Tetrault, a well-known figure in the collectibles and entertainment industry, has completed the acquisition of Electronics Boutique Canada inc., also known as GameStop Canada, from GameStop Global Holdings S.A.R.L.

This acquisition signals a new beginning for the Canadian retailer, which will be reintroduced as EB Games Canada. This name is cherished and fondly remembered by many Canadian gamers as part of their early gaming experiences.

The move underscores a dedication to reinvigorating the gaming retail landscape in Canada, with a stronger emphasis on customer satisfaction, collector interests, and the specific tastes of Canadian gamers.

According to Stephan Tetrault, the Owner and CEO of the newly rebranded EB Games Canada, this is more than just a business transaction. It’s about reviving a brand that Canadians truly loved. He added that the company aims to create something exceptional, focusing on community, nostalgia, and innovation.

EB Games Canada, which was rebranded as GameStop Canada in 2021, is now reverting to its original name, blending classic elements with contemporary retail practices. Plans for the revitalized EB Games include more in-store events, an expanded range of products, closer ties with pop culture brands, and a renewed commitment to Canadian customers.

Jim Tyo, President of GameStop Canada, stated that they want EB Games Canada to be more than just a store, envisioning it as a central hub for gaming and fandom culture throughout Canada. He emphasized that passion will be the driving force behind every decision they make.

The transition to EB Games Canada will be implemented across the country in the coming months. This includes updating store signage, redesigning the website, and introducing new branding across digital and social media platforms to improve the customer experience.

For further details, please visit or follow @GameStopCanada on social media.

HNA supported Stephan Tetrault as M&A and financial advisors in this acquisition.

ABOUT GAMESTOP CANADA
With over 185 stores across Canada, GameStop is the leading retailer of video games and pop culture-related toys and collectibles. The GameStop team prides itself on being community specialists, driven by passion and dedicated to providing customers with unique products and service experiences.

SOURCE GameStop Canada