A four-day international celebration in Hua Hin will spotlight National Muay Thai Day and grand cultural performances

BANGKOK, Feb. 2, 2026 — The Tourism Authority of Thailand (TAT) will host the Amazing MuayThai Festival 2026 from February 4–7 at Rajabhakti Park in Hua Hin, Prachuap Khiri Khan. The event will strengthen Thailand’s sports tourism positioning through Muay Thai while marking National Muay Thai Day with traditional rituals, ceremonies, and cultural performances.

Held under the theme “Ultimate Muay Thai Experience”, the festival pays tribute to Her Majesty Queen Sirikit, The Queen Mother in recognition of her profound contributions to the Thai people, while showcasing Muay Thai as Thailand’s national martial art and a unique cultural attraction for international visitors. Developed in collaboration with Prachuap Khiri Khan Province, the Royal Thai Army, the Sports Authority of Thailand, the Ministry of Culture, the Public Relations Department, Chom Bueng Rajabhat University, the World Boxing Council Muay Thai, and public and private sector partners, the festival supports sports tourism growth by solidifying international standards for Muay Thai as a recognized expression of Thai cultural heritage and a driver of travel demand.

Mr. Nat Kruthasoot, TAT Deputy Governor for Tourism Products and Business, said, “Amazing MuayThai Festival 2026 reflects Thailand’s commitment to preserving and presenting Muay Thai as a living cultural heritage with global appeal. The festival invites visitors from around the world to experience Muay Thai in its authentic setting—connecting physical training to tradition, ceremony, and community—while supporting sports tourism development and local economies.”

The Amazing MuayThai Festival 2026 will feature a comprehensive four-day program merging sport, culture, and hands-on engagement, with activities running daily from 16:00 to 22:00 at Rajabhakti Park. Across all four days, attendees can enjoy professional Muay Thai demonstrations, exhibits explaining ceremonial traditions and fighter rankings, and training sessions rooted in the four classical styles of Muay Thai Boran—Muay Chaiya (Southern region), Muay Korat (Northeastern region), Muay Tha Sao (Northern region), and Muay Lop Buri (Central region)—held at the Ancient Muay Thai Camp between 16:00 and 19:00. Stage programs begin at 16:05, featuring self-defense demos, traditional Thai folk games related to boxing (such as Muay Tap Chak and Muay Thale), and early-evening cultural or contemporary performances.

A major highlight takes place on February 6, officially designated as National Muay Thai Day to commemorate King Sanphet VIII—widely known as the Tiger King (Phra Chao Suea) and revered as the “Father of Muay Thai.” The main ceremonial program runs from 17:30 to 20:00, including rituals honoring seven former Thai monarchs and Phra Chao Suea, royal tribute offerings, a Brahman blessing ceremony, and a Wai Kru ceremony led by master Muay Thai instructors. The evening culminates in a grand four-act cultural performance by over 1,500 performers, enhanced by lights, sound, and fireworks.

Complementing the main program, visitors can participate in a wide range of interactive cultural activities, including traditional strength tests (like banana tree kicking and lime punching) and demonstrations of Thai craftsmanship tied to Muay Thai culture (such as sacred tattooing and yantra inscriptions). Additional highlights include interactive skill-based games, retail zones offering Muay Thai equipment and training courses, local food and specialty products from Prachuap Khiri Khan, live music starting at 20:00, and nightly mini-concerts by well-known artists from 21:00—before activities wrap up at 22:00 each evening.

Thailand currently boasts more than 5,000 Muay Thai camps and gyms nationwide, demonstrating a strong capacity to welcome international visitors. This is supported by government measures like the Non-Immigrant ED Muay Thai visa, which allows foreign visitors to stay in Thailand for up to 90 days to train at certified camps—with an option to extend for up to one year—strengthening Thailand’s position as a leading destination for Muay Thai-focused sports tourism and long-stay travel.

TAT expects the Amazing MuayThai Festival 2026 to attract approximately 18,000 visitors, generating an estimated economic impact of around 214 million Baht. The event will also drive travel among Muay Thai enthusiasts and culturally motivated visitors during the festival period, reinforcing Thailand’s status as the world’s top destination for learning Muay Thai and engaging with it authentically.

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