Singapore Kicks Off the First Stop of TME’s Music Journey to the World

SHENZHEN, China, Sept. 12, 2024 — On September 11, 2024, Tencent Music Entertainment Group (TME) announced the launch of its Global Music Outreach Initiative, a program designed to showcase talented Chinese music artists and their work on international stages. The initiative will launch in Singapore from September 13 to 17, marking the start of a broader series of global music and industry exchange activities, including international performances, music creation collaborations, and discussions on the future of the industry. As Chinese culture gains increasing global attention, TME is leveraging its platform and technological capabilities to open up new international markets for Chinese artists, expanding their global reach and creating new opportunities for industry growth.

The Singapore leg of TME’s Global Music Outreach Initiative represents a significant step in introducing Chinese music to a worldwide audience. In conjunction with the Singapore Grand Prix Season (GPSS), TME will feature live performances by notable Chinese artists—Liu Lian, Liu Binhao, Lu Zhengting, Qian Runyu, and the band Sir Deer—while also organizing music sessions, campus visits, and industry forums. These high-profile events are designed to highlight the unique and captivating qualities of Chinese music to a global audience.

In addition to these activities, TME will participate in the Asia-Pacific music forum, Music Matters, demonstrating its commitment to exploring new opportunities and driving conversations about global music trends. Chinese musicians will also engage with students and faculty at local universities, fostering meaningful cultural exchanges. This broader engagement underscores the initiative’s goal to expand the reach and influence of Chinese music.

As part of its groundbreaking Global Music Outreach Initiative, TME has collaborated with People’s Daily, a prominent voice in Chinese media, to create the theme song “Hear It,” featuring the first-ever collaboration between Chinese singer-songwriter Tia Ray and Additionally, a special version of “So This Is the Sea” will be released the same day on TME’s platforms, including QQ Music, Kugou Music, and Kuwo Music, celebrating the spirit of cultural exchange through music.

Underscoring TME’s commitment to elevating Chinese music on the global stage and redefining its international presence, the Global Music Outreach Initiative is dedicated to showcasing the talents of Chinese artists while fostering cultural exchange between China and the world. After its debut in Singapore, the initiative will expand to other countries and regions, furthering TME’s mission to share the vibrant and multifaceted nature of Chinese music with audiences worldwide.

SOURCE Tencent Music Entertainment Group