• From today through May 3, every cent earned from Smile Cookie sales will go directly to nearly 700 Canadian charities and community organizations, all chosen by local Tim Hortons franchisees.
• Last year, customers helped generate $22.6 million through this initiative. Since the campaign’s inception in 1996, more than $151 million has been raised across Canada and the United States.

(SeaPRwire) –   TORONTO, April 27, 2026 – Celebrating its 30th anniversary, the week-long Tim Hortons Smile Cookie drive is back today. Having raised over $151 million since 1996, the campaign is once again donating 100 percent of proceeds to support nearly 700 community groups and charities throughout Canada.

“The Smile Cookie campaign serves as a powerful testament to the spirit of community. Over the last three decades, our restaurant owners, staff, and guests have united to foster meaningful change within their own neighborhoods,” stated Axel Schwan, President of Tim Hortons. “With nearly 700 local organizations benefiting this year, the campaign’s impact is at an all-time high. We invite everyone to visit their local Tims and participate in making a positive difference.”

Smile Cookies consist of Tims Chocolate Chunk Cookies, hand-decorated with blue and pink icing to feature a smile.

To participate in this year’s fundraiser, customers can visit a local Tim Hortons or order via the Tims app for delivery. Bulk purchases can be arranged by filling out an order form at any restaurant location.

Additionally, a four-in-one Smile Cookie plush toy is available for purchase this year, with net proceeds also going to local community groups and charities.

ABOUT TIM HORTONS

Since the first Tim Hortons® opened in Hamilton, Ontario, in 1964, Canadians have enjoyed the brand’s signature Original Blend coffee, Double-Double coffees, donuts, and Timbits®. For over 60 years, Tim Hortons has become a beloved staple of Canadian culture, recognized for serving the country’s favorite coffee. As Canada’s largest quick-service restaurant chain, it operates nearly 4,000 locations nationwide. Beyond its reputation as a coffee and bake shop, Tim Hortons is deeply embedded in the Canadian experience, offering a variety of hot and cold beverages—such as lattes, espressos, cappuccinos, teas, and the iconic Iced Capp®—alongside a menu of breakfast items, sandwiches, wraps, soups, and more. With over 6,000 restaurants globally, including in the United States, more information can be found at TimHortons.ca.

SOURCE Tim Hortons