LONDON, Nov. 19, 2024 — The popular beverage brand created by Logan Paul and KSI, has officially launched its PRIME Hydration drink in Nigeria and Ghana. Partnering with the distribution platform TradeDepot, PRIME Hydration aims to tap into the growing West African market.
Launched in early 2022, PRIME Hydration is a healthy sports drink alternative. It’s a favorite among athletes, aiding both performance and recovery. With zero added sugar, 10% coconut water, BCAAs, electrolytes, antioxidants, and more, it’s become a top hydration product globally.
According to Statista, the African soft drinks market is expected to grow by 16.76% from 2024 to 2028, reaching a market volume of US$160.20 billion by 2028. TradeDepot’s extensive distribution network and logistics expertise in African cross-border trade will be key to PRIME Hydration’s success in this market.
“Partnering with TradeDepot was a straightforward decision,” said a PRIME Spokesperson. “Their proven success in Africa and commitment to efficient distribution make them the ideal partner as we expand PRIME Hydration’s reach.”
“We are delighted to partner with PRIME to introduce this popular product to West Africa,” said Onyekachi Izukanne, CEO and Co-founder of TradeDepot. “Our strong network ensures PRIME Hydration will be widely available in Nigeria and Ghana.”
About PRIME
Founded in 2022 by Logan Paul and KSI, PRIME is a global lifestyle beverage brand. PRIME offers PRIME Hydration, a healthier sports drink alternative, and PRIME Energy, a caffeinated energy drink. For more information, visit drinkprime.com.
About TradeDepot
Founded in 2017, TradeDepot is a global B2B marketplace connecting brands with consumers. Its technology platform helps brands enter new markets. TradeDepot manages a network of 200,000 retailers and distribution partners, working with brands like Nestlé, Unilever, Coca-Cola, and PepsiCo. For more information, visit tradedepot.co
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SOURCE TradeDepot
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