DUBAI, UAE, June 4, 2025 — Wego, a leading travel app and the largest online travel platform in the Middle East and North Africa (MENA), is pleased to announce a collaboration with the Spain Tourist Office (Turespaña). Together, they are launching a summer campaign to promote the best of Spain’s summer experiences to travelers in the MENA region.
Given the current high level of interest in authentic, culturally rich, and sunny destinations, this partnership will introduce MENA travelers to a wide array of Spanish summer offerings. These include famous cities, coastal getaways, exceptional cuisine, and lively festivals.
Travelers can explore Antoni Gaudí’s architectural masterpieces in Barcelona, experience passionate flamenco shows in Seville, relax on the golden beaches of Costa del Sol, and enjoy the peaceful beauty of the Balearic Islands. In addition to these well-known attractions, the campaign will also highlight lesser-known gems, such as sustainable tourism routes, towns ideal for digital nomads, and unique culinary adventures in regions like Galicia and Basque Country.
Mamoun Hmidan, Chief Business Officer at Wego, stated: “We are thrilled to work with the Spain Tourist Office (Turespaña) to highlight the best of Spain during the summer. This collaboration demonstrates our dedication to providing valuable travel experiences to our users. Spain’s vibrant summer appeal, encompassing its culture, coasts, and cuisine, creates unforgettable moments, and we are excited to share these with travelers from the MENA region.”
The campaign will offer travelers exclusive itineraries, content from influencers, and curated recommendations focusing on local food, cultural heritage, and unique accommodations, from boutique hotels to traditional Spanish villas. From tapas tours in Madrid to private yacht trips around Ibiza, every aspect is designed to capture the essence of Spanish hospitality.
Carlos Ruiz González, Director of the Spain Tourist Office (Turespaña) for the GCC, added: “Summer in Spain offers a perfect combination of relaxation, adventure, and cultural immersion. Through our partnership with Wego, we are excited to showcase the best of what Spain has for travelers from the Middle East. Leveraging Wego’s extensive reach and expertise, we are confident that more travelers will discover not only sunny escapes and luxurious vacations but also a deep connection with Spain’s rich heritage, ensuring every trip is memorable.”
The initiative will also highlight Spain’s advancements in tourism, including eco-friendly travel options, inclusive travel experiences, and digital travel services that ensure seamless and enriching journeys. Whether enjoying paella in Valencia or exploring the historic streets of Granada, the campaign promises a dynamic view of a country where every moment has a story to tell.
As global travel increases, this partnership underscores a mutual goal to establish Spain as a leading destination for summer vacations and meaningful exploration.
About Wego
is a leading travel app and the largest online travel marketplace in the Middle East and North Africa (MENA).
It offers award-winning travel search websites and highly-rated mobile apps for travelers in the Asia Pacific and the Middle East. Wego uses powerful, user-friendly technology to automate the search and comparison of results from numerous airlines, hotels, and online travel agency websites.
Wego provides an objective comparison of all travel products and prices from both local and global merchants, enabling shoppers to quickly identify the best deal and booking option, whether directly from an airline or hotel or through a third-party aggregator website.
Founded in 2005, the company is co-headquartered in Dubai and Singapore, with regional operations in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur.
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