DUBAI, UAE, May 20, 2025 — Wego, a leading travel app and the largest online travel platform in the Middle East and North Africa (MENA), is pleased to announce a new strategic alliance with the Azerbaijan Tourism Board. This partnership will highlight Azerbaijan as a year-round destination appealing to curious travelers from the MENA region who are interested in culture and wellness.
With Middle Eastern travelers increasingly seeking immersive holidays connected to nature and focused on wellness, this collaboration aims to promote Azerbaijan’s attractions beyond the popular urban areas of Baku.
Azerbaijan is quickly becoming known as the region’s hidden gem for comprehensive wellness retreats, cultural experiences, and exciting outdoor adventures in beautiful natural settings, offering everything from mineral-rich thermal springs to therapeutic Naftalan oil and mountain getaways in Shahdag.
Mamoun Hmidan, Chief Business Officer at Wego, stated: “This partnership is timely, as MENA travelers are looking for authentic, rejuvenating, and scenic experiences. Azerbaijan provides all of these, along with a welcoming atmosphere. We intend to share a new perspective and encourage our users to discover Azerbaijan’s vast, untapped potential throughout the year.”
The campaign will emphasize wellness tourism, cultural heritage routes, eco-friendly luxury accommodations, and culinary journeys, including premium caviar tastings and explorations of the Silk Road routes through Sheki. Wego and the Azerbaijan Tourism Board will deliver content across various digital platforms, using storytelling, influencer-led guides, and exclusive travel packages designed for GCC travelers.
Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, commented:
“We are thrilled to partner with Wego to showcase Azerbaijan as a destination that offers surprises in every season. Azerbaijan is ideally suited for Middle East travelers seeking a nearby and fascinating location, thanks to its closeness, excellent accessibility, and wide array of experiences ranging from snow-capped mountains to subtropical forests. Working with Wego, we will ensure these stories reach the intended audience at the optimal time.”
This partnership demonstrates Wego’s dedication to changing how MENA travelers find new and significant destinations. By combining Wego’s current travel insights and data on consumer behavior with the Azerbaijan Tourism Board’s detailed local expertise, the partnership will provide carefully selected experiences, dynamic campaigns, and compelling data-driven narratives. Together, the organizations aim to open up new travel opportunities, increase Azerbaijan’s profile among GCC and wider MENA audiences, and inspire a new generation of regional travelers looking for unforgettable journeys.
About Wego
is a leading travel app and the largest online travel platform in the Middle East and North Africa (MENA).
It offers award-winning travel search websites and highly-rated mobile apps for travelers in the Asia Pacific and Middle East. Wego uses powerful and user-friendly technology to automate the process of searching and comparing results from hundreds of airlines, hotels, and online travel agency websites.
Wego offers an objective comparison of all travel products and prices from local and global merchants, allowing shoppers to quickly identify the best deals and booking options, whether directly from airlines or hotels or through third-party aggregator websites.
The company was established in 2005 and has dual headquarters in Dubai and Singapore, with regional operations in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur.
Photo:
“`